What a 13 year old would write in your digital transformation strategy
The digital transformation of UK plc and the public sector will empower us to live better, healthier, smarter lives. But whose insights and experiences are informing digital strategy? A pre-Internet generation that values the opportunity, but to whom digital is still widely a foreign language? Or digital natives, those who have been immersed in digital their whole lives?
Logicalis’ Realtime Generation survey reveals the digital footprint and behaviours of 13-17 year olds, or ‘realtimers’, if you will: our future workforce, customers, and students, the consumers and recipients of digital transformation strategies.
Today’s 13-17 year olds spend on average nine hours a day digitally engaged – either collaborating, consuming, publishing content, or coding their own solutions. 41% are currently studying for a qualification in computer science. 56% want the ability to create or commission their own apps to use on a company network or device. Knowing how to use ICT programmes is considered the no.2 workplace skill, 79% believe understanding data and applications will be important in their future career.
Within the next decade your newly recruited workforce will eclipse today’s expectations of a digitally literate worker. A lifetime online and digitally immersed means they have the potential to radically transform productivity and effectiveness at every level of your organisation. They’ll be like ducks to water to your digital transformation strategy.
More importantly, they’ll expect and want to work in a digitally progressive organisation – one that exploits computerisation to enable their workforce and deliver a better service, product or experience to its customers. Will your organisation meet Realtimer’s aspirations?
If your organisation isn’t online, socially engaged, mining data, and operationally constructed to maximise business intelligence, in their view, you’re a laggard. As far as Realtimers are concerned, offline is off-radar.
According to Realtimers then, what should your digital strategy incorporate?
Mine information insights. Why wouldn’t you? Why haven’t you? Up to two thirds of Realtimers are happy to share data to receive a better service or product, 56% expect to digitally monitor their health, and 37% to share that data with medical professionals.
