About This Event
Securing business buy-in for new technology initiatives is essential to driving meaningful change—but it’s rarely straightforward.
In this follow-up to our previous session, “Securing Business Buy-in: How to Show the Business Value of Product Investments,” we bring the conversation into practice with a firsthand perspective from the field.
Join us for a live interview as Gerard Rebalsky, Senior Sales Manager at Progress, speaks with Ahren Lehnert, Principal Taxonomist at Nike, about real-world strategies, lessons learned, and practical guidance on how to gain alignment across the organization.
Topics will include:
- Common challenges and roadblocks in gaining buy-in
- How to build a strong, business-aligned case for technology investments
- Approaches for communicating value to technical and non-technical audiences
- Strategies for addressing resistance and navigating internal dynamics
- Best practices for demonstrating ROI and supporting successful adoption
- How emerging trends are shaping the buy-in process for future technologies
