How AI Can Improve Your Social Media Marketing

Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That’s a lot to manage.

But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well.

Here’s how AI can improve your social media marketing capabilities.

Gone are the days where consumers have to wait until the next business day to hear back from a company. The online world is fast-paced; you can’t afford to miss a comment from a potential customer because they can simply move on to the next company’s social media profile if you don’t respond. Luckily, with artificial intelligence, you can create a 24/7 online presence. You’ll be available to provide support and answer any questions from your customers, no matter the day or time. Of course, you won’t actually be providing the customer support via; it’ll be AI in the form of achatbot.

AI-powered chatbots have the ability to answer open questions by using natural language processing and machine learning to find the right response. So, you don’t have to worry about your chatbot sounding robotic and turning off customers. In fact, according to the2018 State of Chatbots reportfrom Salesforce (via VentureBeat), 69% of consumers prefer chatbots for quick communications with brands. Plus, chatbots are easy to implement today, and they’re only going to get more intelligent in the years to come.

Creating content is time-consuming, but with the help of AI-powered tools, you cancreate content in a flash. The Washington Post, The New York Times, Bloomberg and more use AI-powered tools to quickly create content that gets clicks, likes, and shares.

While these tools can’t write exactly like a human can, with natural language generation (NLG), they can turn data into readable text. There are a number of NLG tools you can use for content creation. All you have to do is upload your data and write a template (to include more prose in your content), and the job is done. There’s even AI-powered content tools that can study the content a brand posts and track how the audience engages with the posts. This data gives you insights on what type of content you should create and helps you learn more about the behavior of your target audience.

Another smart way to get more insight about your customers on social media is with image recognition software. Image recognition software such asGoogle Cloud Visionis able to search through tens of thousands of images or videos and identify and detect an object or a feature. So, how does this help you get more customer insight from social media?

You can use image recognition software to search for images on social media that contain your product or company name as well, as objects that are commonly included in those images. This will show you how and where your customers are using your products, and you can even uncover new ways customers are using your products that you might not have thought of before. For instance, you might discover that the bookshelf you designed is being used by many customers as a shelf for plants. You can use this valuable information to better market your product online.

If you want to reach new foreign markets, your content not only needs to be translated — it needs to be localized. What is content localization? It’s the process of adapting your content to a specific destination by translating it and adjusting it so that the foreign audience can better connect with your content. It’s a cultural translation that not only speaks to the language of your audience but to their unique interests as well.