Augmented Reality in Packaging?
Many of you must have heard or seen augmented reality being used in many domains or sectors. Many of you all must be even working in the domains where it is being implemented and some of you might even own the business, well that’s not our point. We just want to let you know that AR can also be used in many other creative ways which make peoples lives easier and fun, but in this blog, the spotlight goes to AR used in packaging.
From the very beginning of one’s higher educations, we are taught what is packaging but for those of you all who don’t know about it, don’t worry and don’t feel left out because we are here to enrol you in all this information. Packaging goes all the way back to the 1035 era where some Persian travellers noted that grocery stuff was wrapped in paper before they were sold off. Packaging is basically wrapping or covering products infancy custom made wraps which intend to serve various purposes to the various company – 1.makes it attractive 2.security of the product 3.to convey messages 4.to promote something 5.helps in product identification 6.helps in self-service sales 7.enhances brand image Some products are properly packed in tough wraps to protect them from damages on the way in trucks or in planes, like you must have seen how on some products, they put a tag named fragile which indicates to the movers that they are precious good and needs to be looked after carefully.
As you all know due to the pandemic almost everything went online and many businesses who couldn’t make the move from offline to online faced heavy losses, while on the other hand people like us who identified that technology has a major role during these times were not affected that much, as most of the work is online. Marketing campaigns is a heavy task and requires a lot of hard work, money and time which is quite difficult to provide nowadays, but no worries as AR makes it simpler and easier to pull off the campaigns online in which a major role is played by packaging. As you know packaging of a product acts like a product identification tool, we have seen people who recommend things to other people as — “try that product with the blue packet “because many people forget the name of the commodity, maybe it is complex or maybe it is long, well it’s a topic to be discussed some other time. So, coming back to AR in packaging, we as a whole feel it is a very good step taken by the companies to implement AR in this sector as well because we feel packaging leaves an impression in peoples minds which they never forget rather pass their feedback on to others. So from our perspective adopting AR in packaging is a great decision for the the company as well as for the consumers.
HOW IS IT USED?
Everyone trying to shift to the online mode of business as soon as possible and meanwhile if you stick to print media for campaign promotions, you better be ready to incur losses.
