Don’t Fall on the Wrong Side of the Digital Divide

The majority of organizations are more focused on deploying analytics to improve operations than they are on customer-centric analytics efforts, according to a recent survey from Capgemini Consulting’s Digital Transformation Institute. The resulting report, titled “Going Big: Why Companies Need to Focus on Operational Analytics,” devotes much attention to companies divided into two categories: “Game changers” and “laggards.” Game-changers are described as organizations which have integrated most of their analytics initiatives within business processes, and have realized benefits from this. Laggards are at an introductory stage in deploying analytics within operations, and are struggling to reap benefits from these initiatives.;