# 7wData

> 7wData is an independent publication on data and AI, run by Yves Mulkers: two daily newsletters (Ins7ghts and The AI Beat), a directory of data and AI companies and tools, a podcast, events and research. Vendors reach data and AI decision makers here through newsletter placements and directory listings.

## Audience

- 48,045 active readers across the two daily newsletters (Ins7ghts 41,611, The AI Beat 25,369; some readers get both), 43% at director level or above. Counted from Beehiiv active subscribers, 18 September 2026.
- Both newsletters go out daily, to separate lists. The same prices apply to either title.
- Full audience detail: [Media kit](https://7wdata.be/media-kit/)

## Newsletter sponsorship

- Single placement: EUR 350. One ad slot in one issue: headline, two lines of copy, one link.
- Featured placement: EUR 550. Top of the issue, with a sponsored-by logo.
- Dedicated send: EUR 2,300. A full issue on the sponsor's message: subject line, content, call to action.
- Long-term residency: EUR 1,500 per month, 3-month minimum. Recurring footer logo across issues.
- Details and booking: [Sponsor the newsletter](https://7wdata.be/sponsor-newsletter/)

## Directory listings

- Standard listing: free.
- Enhanced listing: EUR 99 per month, 3-month minimum. Sponsor badge, highlight in category and search, top-of-month rotation.
- Featured slot: EUR 1,500 per month, 3-month minimum. Top of a category, only 3 slots per directory.
- Featured slot, annual prepay: EUR 1,200 per month, 12-month minimum. The same featured slot, prepaid for the year (EUR 14,400).
- Details and booking: [Sponsor the directory](https://7wdata.be/sponsor-directory/)

## Creative specs (newsletter)

- Featured placement: image 1200 x 628 px, PNG or JPG, under 1 MB; headline up to 70 characters; body up to 250 characters; one link with the sponsor's UTM tags.
- Single placement: headline up to 70 characters; body up to 250 characters; one link with UTM tags; no image.
- Creative is due two working days before the send, 12:00 CET. The sponsor gets a preview of the issue the day before.
- The sponsor provides the creative; we may ask for changes before it goes out.

## Rules

- Placements are paid before they go live.
- Invoices are issued by KLYM BV.
- We sell placements, not clicks: no click guarantees.
- Articles never get links or tools added on request.
- How we make money and stay independent: [How we make money](https://7wdata.be/how-we-make-money/)

## How to book or apply

- Sponsorship overview: [Sponsor](https://7wdata.be/sponsor/), or email sponsor@7wdata.be
- Newsletter placements: [Sponsor the newsletter](https://7wdata.be/sponsor-newsletter/)
- Directory listings: [Sponsor the directory](https://7wdata.be/sponsor-directory/)
- Events in data and AI: [Submit an event](https://7wdata.be/submit-event/)
- Be a podcast guest: [Apply to be a guest](https://7wdata.be/podcast-be-a-guest/)
- Research on a company, technology or market decision: [Order a Brief](https://7wdata.be/brief/)
- Anything else: [Contact](https://7wdata.be/contact/)

## Content

- [Companies directory](https://7wdata.be/companies/): data and AI companies, one profile each
- [Tools directory](https://7wdata.be/tools/): data and AI tools
- [Newsletter](https://7wdata.be/newsletter/): subscribe to Ins7ghts and The AI Beat
- [Podcast](https://7wdata.be/podcast/)
- [Events](https://7wdata.be/events/)