AI & Data Intelligence Blog

Why You Need A Customer Data Platform For First-Party Data

Earlier this month, Adobe rolled out a customer data platform (CDP) built from the ground up, with first-party data in…

May 28, 2021 Yves Mulkers 62M views 3 min read

How Retailers Use AI To Predict When You’ll Buy

Can AI predict when you’re going to buy a product? Or if you’re just window shopping? “It absolutely can,” Adobe…

Aug 18, 2020 Yves Mulkers 77M views 2 min read

Why future-proofing infrastructure is more important than ever

Perhaps the number one issue facing businesses and society is the need to keep pace with digital transformation. But what…

Apr 21, 2020 Yves Mulkers 58M views 4 min read

How Prudential Built A Data-Driven, Customer-Centric Organization

From the beginning, Agarwal knew Prudential’s people would be key to his mission. “The first thing you need to drive…

Jan 3, 2020 Yves Mulkers 63M views 4 min read

How To Transform The Customer Journey With AI And Big Data

Providing excellent customer service needs to be a priority for every business. Think of your customer service department as the…

Dec 17, 2019 Yves Mulkers 43M views 2 min read

3 Ways To Use Data For A More Humanized Brand Experience

When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and…

Aug 22, 2019 Yves Mulkers 82M views 3 min read

Marketing cloud vendors join the customer data platform industry

Customer data platforms are packaged software that combine customer data from multiple sources into unified profiles that can be shared…

Jun 26, 2019 Yves Mulkers 83M views 3 min read

3 Ways Artificial Intelligence Is Transforming Business Operations

Today’s business landscape is demanding that companies spearhead large-scale changes in order to survive and remain competitive. In an ever-changing…

May 31, 2019 Yves Mulkers 72M views 3 min read

CIOs: The New ‘Chief Enablers’ Of Digital Transformation

Modern-day chief information officers (CIOs) recognize that the traditional role of the IT department—supporting the back office—just skims the surface…

Apr 13, 2019 Yves Mulkers 98M views 4 min read

This Is How To Build The Modern Enterprise

Digital technology has disrupted the organization. But rather than cower, business leaders from all corners of the C-suite have zeroed…

Apr 12, 2019 Yves Mulkers 104M views 4 min read