AI & Data Intelligence Blog

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and…

Sep 13, 2022 Yves Mulkers 2.1M views 3 min read

5 Reasons to Introduce AI into Your Lead Generation Strategy 

It is a very controversial technology. Some claim that AI is disrupting the workforce and that it will leave millions…

Apr 3, 2022 Yves Mulkers 62M views 4 min read

Data: A Crucial Part of Any Marketing Strategy

It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that…

Jun 28, 2021 Yves Mulkers 12M views 3 min read

What are the Key Benefits of Using Big Data Analytics in Higher Education?

Big data analytics is concerned with examining data to uncover correlations, hidden patterns, customer preferences and market trends that can…

Feb 12, 2021 Yves Mulkers 43M views 3 min read

Driving with Data: How AI is Personalizing the Auto Insurance Industry and Saving Lives

In this special guest feature, Gilad Avrashi, CTO & Co-Founder at MDgo, believes that now is the time for the…

Jan 17, 2021 Yves Mulkers 30M views 3 min read

Machine learning is changing the way retailers do business

In 2002, Target hired statistician Andrew Pole. His job was to use predictive analytics — a form of statistics that makes…

Jan 17, 2021 Yves Mulkers 69M views 4 min read

How AI has evolved in the marketing industry – and where it’s headed next

Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is…

Oct 13, 2020 Yves Mulkers 55M views 3 min read

Businesses Use Inbound Comms to Generate Market Data

If you’re a fan of shows like Shark Tank, you’re probably familiar with the many product pitches that fail. Many…

Feb 14, 2018 Yves Mulkers 27M views 3 min read

The Role Of Measurement, Insights, And Loyalty In Customer Experience

Customer experience (CX) is the set and sum of perceptions formed through interactions with a brand, product, or service. CX…

May 31, 2017 Yves Mulkers 47M views 9 min read

Big Data Analytics in Hotel Industry

Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another…

May 29, 2017 Yves Mulkers 91M views 3 min read