AI & Data Intelligence Blog

it comes down to connecting the right data in the end

Marketers live in a data-driven world. The better the data, the better decisions they can make on programs that drive…

Nov 7, 2022 Yves Mulkers 36M views 3 min read

Why Limited Data Is Limiting Traditional Marketing Strategies

According to Forrester’s recent Marketing Survey, unlocking growth and generating demand continue to be top priorities for B2B marketing decision…

Sep 20, 2022 Yves Mulkers 12M views 3 min read

When will things break? Predictive analytics will soon warn us

Last week the most dreaded words in the English language flashed before me — “check engine.” That’s how my Friday…

Apr 3, 2016 Yves Mulkers 124M views 2 min read

​CMO Interview: 10 tips to building a technology-led marketing strategy

VP of marketing for digital marketing vendor Performance Horizon, Erik Mikisch, speaks to CMO about how to be a more…

Mar 22, 2016 Yves Mulkers 160M views 4 min read

How Does A CMO Build A Modern Marketing Organization?

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually…

Mar 17, 2016 Yves Mulkers 170M views 2 min read

Content marketing – there’s still a long road ahead of us

Is anyone doing content marketing the right way? According to the Content Marketing Institute’s Content Marketing in Australia 2016, only…

Mar 12, 2016 Yves Mulkers 164M views 2 min read

Why it’s time to integrate your website into your digital marketing strategy

As the head of marketing, do small beads of perspiration break out on your forehead when you hear the dreaded…

Feb 22, 2016 Yves Mulkers 26M views 2 min read