AI & Data Intelligence Blog

How AI has evolved in the marketing industry – and where it’s headed next

Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is…

Oct 13, 2020 Yves Mulkers 55M views 3 min read

It’s No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh.…

Nov 24, 2019 Yves Mulkers 47M views 4 min read

Top 8 data science use cases in Support

Actually the unlocking of hidden benefits and true potential of the data is an essential task for business. Also, customers`…

Oct 29, 2019 Yves Mulkers 38M views 3 min read

What is a Recommendation Engine and How it Enables Personalization?

A recommendation engine (or system) is an algorithm that analyzes the user behavior to suggest items which they are likely…

Sep 15, 2018 Yves Mulkers 21M views 3 min read

How Does Spotify Know You So Well? – Member Feature Stories – Medium

Let’s dive into how each of these recommendation models work! Recommendation Model #1: Collaborative Filtering First, some background: When people…

Apr 10, 2018 Yves Mulkers 140M views 4 min read

Deep Learning Meets Recommendation Systems

Almost everyone loves to spend their leisure time to watch movies with their family and friends. We all have the…

Dec 17, 2017 Yves Mulkers 71M views 4 min read

Using data to drive a smarter way to faster insights

Growing expectation around getting more business value from data in a cost-effective manner is driving change across industries. As organizations…

Dec 4, 2017 Yves Mulkers 75M views 3 min read

How firms are using artificial intelligence to up their game

After decades of false starts, artificial intelligence (AI) is already pervasive in our lives. Although invisible to most people, features…

Jul 26, 2017 Yves Mulkers 145M views 4 min read

Using AI, Predictive Analytics, and Recommendations

This is an overview of what a recommendation system in retail is and how we implemented it at a grocery…

Apr 22, 2017 Yves Mulkers 26M views 2 min read

8 Reasons Why Analytics / Machine Learning Models Fail To Get Deployed

An epic example of model deployment failure is from Netflix Prize Competition. In a short story, it was an open competition.…

Nov 4, 2016 Yves Mulkers 26M views 3 min read