AI & Data Intelligence Blog

Why Limited Data Is Limiting Traditional Marketing Strategies

According to Forrester’s recent Marketing Survey, unlocking growth and generating demand continue to be top priorities for B2B marketing decision…

Sep 20, 2022 Yves Mulkers 12M views 3 min read

A CDO Playbook for Driving Marketing Impact

The Chief Data Officer is a relatively recent addition to the classic C-suite roles. C-level’s in  larger organizations are focused…

Sep 19, 2022 Yves Mulkers 40M views 4 min read

Top 10 Big Data Challenges and How to Address Them

A well-executed big data strategy can streamline operational costs, reduce time to market and enable new products. But enterprises face…

Sep 16, 2022 Yves Mulkers 57M views 4 min read

Chief Data Analytics Officer (CDAO): From Mindsets To Skill Sets

CAO (chief analytics officer) and chief data officer (CDO) are terms that have increasingly been used interchangeably for the CDAO…

Sep 15, 2022 Yves Mulkers 42M views 3 min read

The 3 Types of Sales Data Your Organization Needs

The average sales organization uses 10 sales tools and counting. But having lots of technology doesn’t always mean having lots…

Sep 15, 2022 Yves Mulkers 36M views 3 min read

Chief Data Analytics Officer (CDAO): From Mindsets To Skill Sets

In this article, I will outline the primary responsibilities of the CDAO role and, in this and subsequent posts, will…

Sep 13, 2022 Yves Mulkers 54M views 4 min read

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and…

Sep 13, 2022 Yves Mulkers 2.1M views 3 min read

5 Ways AI and Machine Learning Are Changing the Way We Use CRM Software

Customer experience is crucial today to attract and retain customers. However, customers are getting confused amidst the noise generated by…

Aug 16, 2022 Yves Mulkers 46M views 3 min read

Why Conversational AI means so much more than ChatBots

It’s a modern age conundrum: for years, customers have engaged with ChatBots to resolve a whole range of queries, only…

Aug 2, 2022 Yves Mulkers 18M views 3 min read

The C-Suite has Trust Issues with AI

Despite rising investments in artificial intelligence (AI) by today’s enterprises, trust in the insights delivered by AI can be a…

Jul 26, 2022 Yves Mulkers 25M views 4 min read