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5 Things You Need to Know About Data Management Platforms

Every time a consumer logs into Facebook, there are some 1,500 posts waiting for them. As brands, trying to break…

May 15 187M views 2 min read

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How Does A CMO Build A Modern Marketing Organization?

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually…

Mar 17 170M views 2 min read

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How to tap into data with predictive analytics

Given the importance of data in today’s marketing landscape, predictive analytics is becoming a powerful tactic for marketers. Predictive analytics—software that enables users…

Aug 9 163M views 2 min read

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How small businesses can drive value from small data

In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars…

Feb 16, 2021 Yves Mulkers 41M views 4 min read

What are the Key Benefits of Using Big Data Analytics in Higher Education?

Big data analytics is concerned with examining data to uncover correlations, hidden patterns, customer preferences and market trends that can…

Feb 12, 2021 Yves Mulkers 43M views 3 min read

Content AI: How Is AI Redefining Content Creation?

Depending on whom you ask, artificial intelligence (otherwise known as AI) is one of many things: a silver-bullet solution for…

May 11, 2020 Yves Mulkers 127M views 3 min read

5 Artificial Intelligence Trends Changing The eCommerce Industry

Artificial Intelligence (AI) is changing the way that eCommerce companies do business. AI is being implemented in systems across the eCommerce…

Apr 13, 2020 Yves Mulkers 60M views 2 min read

How is Artificial Intelligence Revolutionizing Digital Marketing?

Artificial intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. It…

Jan 14, 2020 Yves Mulkers 78M views 4 min read

Email Marketing and Artificial Intelligence: What’s Coming and What You Need to Know

Marketers have traditionally embraced new technology, finding ways to apply it in creative ways. Though artificial intelligence (AI) is the…

Oct 19, 2019 Yves Mulkers 88M views 3 min read

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

As AI has grown smarter, more and more people are wondering, “Is my job safe?” This is such a growing…

Sep 1, 2019 Yves Mulkers 98M views 4 min read

Will Artificial Intelligence replace the thinking executive?

With Digital Transformation going at a pace, Prof. Niall McKeown discusses the role of the business leader when it comes…

Jun 5, 2019 Yves Mulkers 87M views 4 min read

Charlotte Hornets use Phizzle built on HANA to analyze fan behavior

The Charlotte Hornets of the NBA have millions of fans who know a lot about the team, but the team…

May 8, 2019 Yves Mulkers 48M views 4 min read

DATAx: Why and how blockchain is going to disrupt marketing

In a lot of ways, modern marketing is broken. Speaking at this year’s Digital Marketing Summit in London, Wayne Lloyd…

Nov 15, 2018 Yves Mulkers 68M views 3 min read

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