AI & Data Intelligence Blog

Telecom: Enterprise Messaging is the New Black

Enterprises love messaging. There is no evidence in this world that can deny the obviousness of the fact that enterprises…

Sep 8, 2018 Yves Mulkers 32M views 8 min read

How Artificial Intelligence Will Shape The Email Marketing Landscape

When we talk about artificial intelligence (AI), it is not only to reference a “what if” scenario like in an…

May 8, 2018 Yves Mulkers 87M views 3 min read

5 Ways Machine Learning Should Change the Way You Do SEO

Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in…

Jan 22, 2018 Yves Mulkers 133M views 3 min read

How AI & Dynamic Content Are Reinventing Email Marketing

AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand…

Nov 21, 2017 Yves Mulkers 56M views 4 min read

Don’t Fear New Technology: The Future Moves Fast

At Return Path, I work on a data science team that uses machine learning and natural language processing to produce…

Oct 17, 2017 Yves Mulkers 58M views 3 min read

10 Tools Helping Companies Manage Big Marketing Data

One of the latest trends in the business world is big data — after all, analyzing big data is a…

Aug 6, 2017 Yves Mulkers 141M views 2 min read

The Difference Between Collecting Data and Acting On It

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all…

Jun 12, 2017 Yves Mulkers 105M views 4 min read

5 Things You Need to Know About Data Management Platforms

Every time a consumer logs into Facebook, there are some 1,500 posts waiting for them. As brands, trying to break…

May 15, 2017 Yves Mulkers 187M views 2 min read

What exactly is prescriptive analytics?

Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t that what…

Mar 18, 2017 Yves Mulkers 47M views 4 min read

Getting off the data treadmill

Most companies start their data journey the same way: with Excel. People who are deeply familiar with the business start…

Jan 30, 2017 Yves Mulkers 25M views 2 min read