AI & Data Intelligence Blog

How Ikea is handing over control of data to its customers

The furniture giant is one of a growng list of brands loosening the reins on control of customer data, but…

Feb 23, 2020 Yves Mulkers 103M views 3 min read

Is SQL needed to be a data scientist?

As long as there is ‘data’ in data scientist, Structured Query Language (or see-quel as we call it) will remain…

Jul 31, 2019 Yves Mulkers 109M views 4 min read

Top-10 Artificial Intelligence Startups in Austria

They say that the main difference between Austrians and zee Germans is that Germans would like to understand Austrians but…

Jun 21, 2019 Yves Mulkers 47M views 3 min read

How AI & Dynamic Content Are Reinventing Email Marketing

AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand…

Nov 21, 2017 Yves Mulkers 56M views 4 min read

10 Principles of Strategy through Execution

“We are all in the gutter,” wrote Oscar Wilde, “but some of us are looking at the stars.” That is the…

Mar 8, 2017 Yves Mulkers 77M views 4 min read

IKEA’s Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions. Have you…

Nov 6, 2016 Yves Mulkers 88M views 2 min read

Innovation is in all the wrong places

I live a pretty cosmopolitan futuristic life atop a glass skyscraper in New York City, but I’ve yet to get a…

Oct 2, 2016 Yves Mulkers 95M views 3 min read