AI & Data Intelligence Blog

How to drive real, measurable value with purchase intent analysis

In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other…

Aug 4, 2016 Yves Mulkers 151M views 4 min read

New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors

Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch.…

Jul 28, 2016 Yves Mulkers 49M views 2 min read

VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money

The ideas are there. The technology is there. What the founders of early-stage hyperlocal startups really need to succeed in…

Jul 21, 2016 Yves Mulkers 140M views 3 min read

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate…

Apr 30, 2016 Yves Mulkers 117M views 3 min read

The future of location-based services

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic…

Apr 25, 2016 Yves Mulkers 127M views 4 min read

3 Trends Shaping Local Search in 2016

Technology continues to shape the way we live and interact with brands. Searches on mobile devices have surpassed desktop, transforming…

Apr 9, 2016 Yves Mulkers 147M views 1 min read

The Local Data Ecosystem Just Got A Little More Eco-Friendly

On December 15, Google launched the Google My Business API, which creates a completely new way for brands and platforms…

Mar 26, 2016 Yves Mulkers 88M views 3 min read