AI & Data Intelligence Blog

Boosting Business with Data-Driven Marketing Strategy

Unleash your business potential with a data-driven marketing strategy. Explore key insights, tools, and strategies for maximum ROI.

Aug 29, 2023 Yves Mulkers 6.2M views 13 min read

The Benefits of Artificial Intelligence

Asking about the benefits of artificial intelligence and machine learning reminds me a little of the transition to suitcases with…

Aug 23, 2016 Yves Mulkers 65M views 4 min read

Designing dashboards people will actually use

Dashboarding and data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access…

Aug 19, 2016 Yves Mulkers 111M views 3 min read

Use Big Data to Create Value for Customers, Not Just Target Them

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that…

Aug 18, 2016 Yves Mulkers 179M views 3 min read

Turn Data Into Insight Into Action: Six Rules for Nailing Digital Analytics

You have data — probably lots of it. But what do youactuallydo with it? Data is basically worthless unless you…

Aug 11, 2016 Yves Mulkers 173M views 4 min read

Predictive Analytics: Why They Make Your Content More Impactful

Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate,…

Aug 9, 2016 Yves Mulkers 96M views 3 min read

How CEOs Can Keep Their Analytics Programs from Being a Waste of Time

Despite billions of dollars invested in big data and analytics, the simple truth is that most projects and programs fail…

Aug 6, 2016 Yves Mulkers 140M views 2 min read

How technology advancements contribute to the democratization of data

In the past, the application of data and analytics to inform decision making was only available to the largest companies…

Aug 5, 2016 Yves Mulkers 163M views 2 min read

How to drive real, measurable value with purchase intent analysis

In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other…

Aug 4, 2016 Yves Mulkers 151M views 4 min read

6 advanced techniques to master in Google Data Studio

Google launched a new business intelligence tool called Data Studio in May 2016. It’s a really smart reporting tool for…

Aug 1, 2016 Yves Mulkers 113M views 4 min read