AI & Data Intelligence Blog

We’re all data driven digital marketers now

Within the past year, there has been a growing realisation that digital, social and technology innovation are the primary means…

Feb 17, 2022 Yves Mulkers 62M views 3 min read

Manage Deploys MemSQL for Real-Time Analytics

MemSQL, provider of the database platform for real-time analytics, revealed that Manage, a leader in programmatic mobile marketing and advertising,…

Dec 14, 2016 Yves Mulkers 148M views 2 min read

This Is the Next Big Thing in Fintech

What is the next big thing in fintech? originally appeared on Quora – the knowledge sharing network where compelling questions…

Aug 10, 2016 Yves Mulkers 93M views 2 min read

How improved data quality management helped Comic Relief boost fundraising campaigns

The charity sector has been undergoing a public trust crisis in the past few years, with direct fund raising techniques…

Aug 8, 2016 Yves Mulkers 74M views 2 min read

Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data

Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives…

Aug 6, 2016 Yves Mulkers 73M views 2 min read

An Intro to Mobile Geo-fencing for Higher Ed Marketers

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the…

Aug 5, 2016 Yves Mulkers 125M views 2 min read

Big Privacy Ruling Says Feds Can’t Grab Data Abroad With a Warrant

An appeals court just sent the American Justice Department a clear message about its ability to reach beyond US borders…

Jul 31, 2016 Yves Mulkers 121M views 3 min read

New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors

Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch.…

Jul 28, 2016 Yves Mulkers 49M views 2 min read

Why audience segments are the new currency in mobile advertising

In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent…

Jul 24, 2016 Yves Mulkers 169M views 2 min read

VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money

The ideas are there. The technology is there. What the founders of early-stage hyperlocal startups really need to succeed in…

Jul 21, 2016 Yves Mulkers 140M views 3 min read