10% cashback app

10% is a French mobile application that offers direct cashback on everyday grocery and CPG purchases without subscription or card connection.

Reviewed by 7wData

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Publisher review

10% is a French mobile application that offers direct cashback on everyday grocery and CPG purchases without subscription or card connection. Launched in October 2024 by Clémence Luc and Max Lemasquerier, the app bridges consumer packaged goods brands directly with shoppers, offering 10% cashback on purchases from partner brands. Users simply photograph receipts from any supermarket, drive-through, or partner store—including Carrefour, Leclerc, Intermarché, Monoprix, Lidl, and Auchan—and receive reimbursement starting at €9.

The platform has grown to 300,000+ users in its first year, distributing over €500,000 in cashback across 26 brand partners including Andros, Activia, Volvic, Colgate, and Panzani. Unlike loyalty card schemes, 10% operates as a transparent, privacy-respecting alternative that gives brands direct access to transactional data while allowing consumers to earn rewards on existing purchases. The startup raised €2.4 million in Series A funding from Speedinvest, True Capital, Fund F, Kima Ventures, and business angels.

Processing one product scan per second, the platform demonstrates strong adoption in the French market, with particular traction among price-conscious grocers. The free-to-user model generates revenue through brand participation fees rather than consumer charges, positioning 10% as a vendor-funded loyalty infrastructure rather than a consumer fintech tool.

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How it works

  1. Receipt-based cashback

    Photograph grocery receipts directly in-app to claim 10% cashback from partner brands on eligible purchases.

  2. No card linking required

    Earn cashback without connecting a bank account or payment method—purely receipt-driven transactions.

  3. Multi-channel acceptance

    Receive cashback from purchases at supermarkets, drive-throughs, online stores, and pharmacy chains across France.

  4. Low withdrawal threshold

    Extract earned cashback to account once balance reaches €9 minimum, with no subscription fees.

  5. Brand-direct data infrastructure

    Aggregates consolidated transaction and product-level insights across multiple retail channels for partnered CPG brands.

  6. Real-time transaction scanning

    One-second product-level processing enables near-instant receipt validation and cashback authorization.

  7. Multi-brand partnership management

    Access to 26+ CPG and retail partners with dynamic brand loyalty campaigns managed through centralized platform.

Strengths and trade-offs

Strengths

  • Friction-free onboarding: no card linking or identity verification—receipt upload is the sole barrier.
  • Vendor-funded model avoids hidden margins: brands pay directly, consumers pocket 10% without platform take-rates.
  • Hyperlocal France dominance with 26 major CPG partners and 300k+ verified users after 12 months.

Trade-offs

  • Geographic limitation: France-only, no international expansion despite €2.4M raise (as of June 2026).
  • Manual friction: receipt photography is slower than automated card-link systems used by Rakuten or Honey.
  • Limited brand coverage: 26 partners is narrow compared to 1000+ merchants in mature loyalty ecosystems.

Pricing context

10% is free for end users. No subscription fees, no card linking charges, and no percentage take from cashback earned. Consumers receive a flat 10% cashback on eligible partner brand purchases, with earnings withdrawn to their account once balance reaches €9 minimum. Revenue is generated through brand partnership fees paid by CPG vendors seeking direct consumer loyalty infrastructure and transactional insights.

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Sources

Reporting on this tool draws on these publicly available sources.

  1. www.ecommercemag.fr — Company founding date (October 2024), founders Clémence Luc and Max Lemasquerier, €2.4M Series A funding round, investors (Speedinvest, True Capital, Fund F, Kima Ventures), user count (300,000+), partner brands (26)
  2. play.google.com — App availability on Android, product name (10% - Cashback & Économies), category and features
  3. apps.apple.com — App availability on iOS, supported payment methods, accessibility on Apple App Store
  4. www.jaimelesstartups.fr — €500,000 total cashback distributed in first year, user adoption metrics, partner brand names (Andros, Activia, Volvic, Colgate, Panzani)