ApexCount People Feedback
By Altum Retail
ApexCount People Counter is a cloud-based people counting and analytics solution designed for retail and hospitality businesses seeking to optimize customer flow and staff performance.
Publisher review
ApexCount People Counter is a cloud-based people counting and analytics solution designed for retail and hospitality businesses seeking to optimize customer flow and staff performance. It provides real-time data on visitor counts, conversion rates, and staff efficiency through integration with Axis, Mobotix, and Hikvision cameras. The platform is tailored for multi-location management, offering combined analytics and comparisons across sites.
Its target users include store owners and managers who need actionable insights to improve operational decisions and marketing strategies. The system’s mobile app and live reporting features make it accessible for on-the-go monitoring. ApexCount stands out by focusing specifically on people vs. purchases conversion analysis, a niche not deeply addressed by generic retail analytics tools.
The software supports stop-and-go solutions, allowing businesses to display real-time occupancy limits via professional screens or tablets. This feature is particularly useful for compliance with capacity regulations during peak hours or events. The platform’s API enables seamless data export for further analysis in third-party systems.
ApexCount’s cloud-based architecture ensures easy scalability, making it suitable for both small shops and large retail chains. However, its camera compatibility is limited to specific models from Axis, Mobotix, and Hikvision, which may require hardware upgrades for some users. Pricing is structured per camera, with discounts available for bulk purchases, but the lack of a free tier or trial may deter smaller businesses.
Competitors like Dor Technologies and V-Count offer broader hardware compatibility but lack ApexCount’s specialized conversion analytics. The platform’s strength lies in its detailed period comparisons and error percentage displays, which provide granular insights into traffic patterns. However, its reliance on cloud infrastructure means offline functionality is limited, a potential drawback for locations with unstable internet connectivity.
How it works
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Real-time people counting
Tracks visitor entries and exits in real time using supported cameras, with accuracy rates displayed including percentage error margins.
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Conversion analytics
Analyzes the ratio of visitors to actual purchases, helping identify peak conversion times and underperforming periods.
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Multi-location management
Cloud dashboard combines data from multiple stores, enabling comparison analytics across different locations and time periods.
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Stop-and-go solution
Visual occupancy alerts (red/green indicators) when pre-set visitor limits are reached, compatible with Axis cameras.
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Staff performance tracking
Correlates staff presence and shift data with visitor flows to identify optimal staffing levels and productivity gaps.
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Custom reporting
Generates daily, weekly, and monthly reports with export options via API for integration with other business systems.
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Mobile analytics app
Provides live data access and alerts via iOS/Android apps for managers to monitor operations remotely.
Strengths and trade-offs
Strengths
- Offers specialized purchase conversion analysis missing in generic people counters, with visual heatmaps of high/low conversion periods.
- Provides volume discounts up to 70% for enterprise deployments of 100+ cameras, making it cost-effective for chains.
- Includes unique stop-and-go capacity alerts that change display colors when occupancy thresholds are crossed.
- Delivers granular error percentage metrics in reports, showing counting accuracy for data-driven decision making.
Trade-offs
- Limited to three camera brands (Axis, Mobotix, Hikvision), forcing hardware changes for incompatible existing systems.
- No offline mode requires continuous internet connectivity for all features, problematic in areas with poor coverage.
- Minimum contract period of 1 year for the discounted annual plan lacks flexibility for short-term testing.
- Advanced features like cross-location comparisons require manual data configuration, increasing setup complexity.
Pricing context
€5.99/month per camera (1-month plan), €59.99/year (40% savings), or €119.99 for 3 years (66% savings). Bulk discounts from 15% (4-9 cameras) to 70% (100+ cameras).
Getting started with ApexCount People Feedback
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Sign up for account
Register on ApexCount's website. Choose between monthly, yearly, or 3-year subscription plans based on your camera count needs.
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Connect supported cameras
Install Axis, Mobotix, or Hikvision cameras at entry points. Link them to your ApexCount dashboard using provided configuration guides.
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Set occupancy thresholds
Define maximum visitor limits for stop-and-go alerts. Configure color indicators (red/green) that display when thresholds are reached.
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Run conversion analysis
Access the conversion analytics tab to view visitor-to-purchase ratios. Filter by time periods to identify peak performance windows.
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Schedule custom reports
Create automated reports for staff performance or multi-location comparisons. Set daily/weekly delivery via email or API export.
Frequently Asked Questions
What is ApexCount People Feedback?
ApexCount is a cloud-based people counting solution for retail and hospitality businesses. It tracks visitor traffic, analyzes purchase conversion rates, and monitors staff performance using compatible cameras. The platform specializes in multi-location analytics and real-time occupancy alerts, helping businesses optimize operations and marketing strategies.
How much does ApexCount cost per camera?
ApexCount pricing starts at €5.99 monthly per camera. Annual plans offer 40% savings at €59.99/year, while 3-year plans cost €119.99 (66% savings). Bulk discounts range from 15% for 4-9 cameras to 70% for 100+ cameras, making it cost-effective for large deployments.
Which cameras work with ApexCount?
ApexCount supports Axis, Mobotix, and Hikvision cameras exclusively. Businesses using other camera brands would need hardware upgrades. The system provides real-time counting with displayed accuracy rates, but this limited compatibility may require infrastructure changes for some retailers.
How does ApexCount help improve retail conversions?
ApexCount analyzes visitor-to-purchase conversion rates, identifying peak performance periods. Its specialized analytics show staff efficiency correlations and generate heatmaps of high/low conversion times. These insights help retailers optimize staffing, promotions, and store layouts to maximize sales opportunities.
Can ApexCount manage multiple store locations?
Yes, ApexCount's cloud dashboard combines data from multiple locations for comparison analytics. Managers can view consolidated reports, compare performance across sites, and identify traffic patterns. This multi-location management is ideal for retail chains needing centralized oversight of visitor metrics.
What are the main alternatives to ApexCount?
Key alternatives include Dor Technologies, V-Count, ShopperTrak, RetailNext, and CountLogic. While some offer broader camera compatibility, ApexCount differentiates with specialized conversion analytics and stop-and-go occupancy alerts. Its niche focus on purchase conversion metrics makes it unique among people counting solutions.
Alternatives
How ApexCount People Feedback compares
Direct head-to-head against 2 competitors. Picked by 7wData.
ApexCount People Feedback
- Pricing
- €5.99/month per camera (1-month plan), €59.99/year (40% savings), or €119.99 for 3 years (66% savings). Bulk discounts from 15% (4-9 cameras) to 70% (100+ cameras).
- Target
- ApexCount People Counter is a cloud-based people counting and analytics solution designed for retail and hospitality businesses seeking to optimize customer flow and staff performance.
- Strength
- Offers specialized purchase conversion analysis missing in generic people counters, with visual heatmaps of high/low conversion periods.
- Watch for
- Limited to three camera brands (Axis, Mobotix, Hikvision), forcing hardware changes for incompatible existing systems.
V-Count
- Pricing
- Custom/Contact sales
- Target
- Enterprise retail, malls, airports
- Deployment
- Cloud, on-prem
- Strength
- Audited 99% accuracy, GDPR/EU AI Act compliance
- Watch for
- Higher entry cost than budget alternatives
ShopperTrak (Sensormatic)
- Pricing
- Enterprise-only pricing
- Target
- Large retail chains, shopping centers
- Deployment
- Cloud
- Strength
- Industry pioneer with loss prevention integration
- Watch for
- Long sales cycles, overkill for SMBs
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Sources
Reporting on this tool draws on these publicly available sources.