Business Identity Graph
Enigma's Business Identity Graph is a data platform that provides a verified identity layer for every U.S.
Publisher review
Enigma's Business Identity Graph is a data platform that provides a verified identity layer for every U.S. business, designed for compliance, go-to-market, and risk teams. It serves organizations that need to verify business entities during onboarding, enrich customer profiles with revenue signals, or reduce fraud in high-value transactions. The platform is particularly relevant for financial institutions, B2B sales teams, and any company that must perform Know Your Business (KYB) checks at scale.
The platform operates as an open-source identity graph that unifies public and proprietary data into a single, trusted record per business. It claims to be "the most complete and accurate dataset of US Businesses," grounding systems in verified revenue signals rather than inferred or scraped data. Enigma's integration with Clay, a GTM data platform, gives sales teams access to these verified revenue signals directly in their workflows. The system is built to handle high volumes of verification requests without sacrificing accuracy, and it provides visual context—such as business structure diagrams—to help reviewers make faster decisions. By filtering out irrelevant data, Enigma aims to reduce the operational costs that plague conventional identity graphs.
In the business identity verification market, Enigma competes directly with iDenfy, ComplyCube, and Alkami, as well as larger players like Mastercard Identity Review 360 and Proof. Its open-source approach differentiates it from proprietary solutions like Synaptic and Purple, which may lock users into vendor-specific data models. Enigma also faces alternatives from document AI platforms (e.g., Rossum, Nanonets) that focus on extracting identity data from uploaded documents rather than from a pre-built graph. The partnership with Proof, which launched a verified business identity and authorization layer, positions Enigma as a backend data provider rather than a front-end verification UI.
The honest trade-offs: Enigma's reliance on U.S. business data means it is not suitable for international verification without additional data sources. The open-source platform may require more technical integration effort than turnkey SaaS competitors like iDenfy. Users report that irrelevant data in any identity graph—including Enigma's—can reduce accuracy and drive up operational costs if not properly curated. Finally, pricing is not publicly disclosed, making it difficult for small businesses to evaluate cost without a sales conversation.
How it works
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Business verification
Provides a verified identity layer for every U.S. business, enabling KYB compliance and fraud prevention during onboarding.
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Open-source platform
The identity graph is built on an open-source foundation, allowing developers to inspect, customize, and integrate the data pipeline.
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Verified revenue signals
Delivers revenue data that is verified against authoritative sources, giving GTM teams enrichment that is not inferred or scraped.
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High-volume processing
Handles large verification volumes without sacrificing accuracy, reducing the time spent on manual reviews.
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Visual context
Provides visual diagrams of business structures and relationships, helping reviewers understand entity hierarchies at a glance.
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U.S. business dataset
Claims to be the most complete and accurate dataset of U.S. businesses, grounding systems in trusted identity data.
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Integration with Clay
Enigma's revenue data is available inside Clay, enabling sales teams to enrich prospects with verified signals without leaving their workflow.
Strengths and trade-offs
Strengths
- Users consistently praise the easy-to-use features and open-source platform that make business verification accessible for beginners.
- The platform significantly reduces the time spent on manual reviews, handling higher volumes without sacrificing accuracy.
- Enigma provides visual context for business structures, helping reviewers make faster and more informed decisions.
- The integration with Clay gives GTM teams verified revenue signals, a capability most enrichment data lacks.
Trade-offs
- Pricing is not publicly disclosed, making it difficult for small businesses to evaluate cost without a sales conversation.
- The dataset is limited to U.S. businesses, so international verification requires additional data sources.
- Irrelevant data in any identity graph, including Enigma's, can reduce accuracy and drive up operational costs if not curated.
- The open-source platform may require more technical integration effort than turnkey SaaS competitors like iDenfy.
Pricing context
Not publicly specified in available sources; contact Enigma for pricing.
Getting started with Business Identity Graph
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Sign up for Enigma
Visit Enigma's website and request access to the Business Identity Graph. Complete the registration form and wait for a sales representative to contact you with account credentials and onboarding instructions.
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Connect your data sources
Integrate your existing customer database or CRM with Enigma's platform using the provided API keys. Configure the connection to send business entity data for verification and enrichment.
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Configure verification rules
Set up your Know Your Business (KYB) compliance rules within the platform. Define which data fields to verify, such as business name, address, and tax ID, and specify thresholds for acceptable match confidence.
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Run a verification batch
Upload a list of U.S. businesses to verify. Execute the batch process to cross-reference each entity against Enigma's identity graph, reviewing the visual business structure diagrams for complex hierarchies.
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Schedule recurring enrichment
Set up automated daily or weekly jobs to enrich your CRM with verified revenue signals from Enigma. Use the Clay integration to push updates directly into your sales workflows without manual intervention.
Frequently Asked Questions
What is Enigma's Business Identity Graph?
Enigma's Business Identity Graph is a data platform that provides a verified identity layer for every U.S. business. It unifies public and proprietary data into a single trusted record, designed for compliance, go-to-market, and risk teams needing accurate business verification.
How does Enigma's Business Identity Graph help with KYB compliance?
Enigma's platform supports Know Your Business checks by offering verified identity data for U.S. businesses during onboarding. It provides visual context like business structure diagrams, helping reviewers make faster decisions and reduce fraud in high-value transactions.
What are the key features of Enigma's Business Identity Graph?
Key features include business verification for KYB compliance, an open-source platform for customization, verified revenue signals from authoritative sources, high-volume processing without accuracy loss, visual business structure diagrams, and integration with Clay for sales workflows.
How does Enigma's integration with Clay benefit sales teams?
Enigma's integration with Clay gives go-to-market teams access to verified revenue signals directly in their workflows. This allows sales teams to enrich prospects with trusted data, improving targeting and reducing reliance on inferred or scraped information.
What are the main competitors to Enigma's Business Identity Graph?
Enigma competes with iDenfy, ComplyCube, Alkami, and larger players like Mastercard Identity Review 360 and Proof. Its open-source approach differs from proprietary solutions like Synaptic and Purple, and it also faces alternatives from document AI platforms like Rossum.
What are the limitations of Enigma's Business Identity Graph?
Enigma's dataset is limited to U.S. businesses, requiring additional sources for international verification. Pricing is not publicly disclosed, and the open-source platform may need more technical integration than turnkey competitors. Irrelevant data can also reduce accuracy if not curated.
Alternatives
How Business Identity Graph compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Business Identity Graph
- Pricing
- Not publicly specified in available sources; contact Enigma for pricing.
- Target
- Enigma's Business Identity Graph is a data platform that provides a verified identity layer for every U.S.
- Strength
- Users consistently praise the easy-to-use features and open-source platform that make business verification accessible for beginners.
- Watch for
- Pricing is not publicly disclosed, making it difficult for small businesses to evaluate cost without a sales conversation.
Amperity
- Pricing
- Custom/Contact sales
- Target
- Enterprise customer data unification and marketing
- Deployment
- SaaS, cloud-native
- Strength
- Deterministic and probabilistic matching at scale
- Watch for
- High total cost of ownership for mid-market firms
Clearbit
- Pricing
- Volume-based API calls
- Target
- B2B data enrichment and identity resolution
- Deployment
- API-first, cloud
- Strength
- Developer-friendly enrichment APIs with real-time webhooks
- Watch for
- Pricing escalates quickly with high API call volumes
ZoomInfo
- Pricing
- Seat + Volume-based credits
- Target
- B2B sales and marketing database with identity graph
- Deployment
- SaaS, cloud
- Strength
- 1B+ B2B records with Snowflake native integration
- Watch for
- Data accuracy complaints and frequent pricing changes
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Sources
Reporting on this tool draws on these publicly available sources.