Hoovers

D&B Hoovers is a sales intelligence and marketing platform owned by Dun & Bradstreet, designed to help businesses find and engage with potential customers. It is primarily used by sales teams, marketers, and business development professionals across industries such as Professional, Scientific, and Technical Services, Information, and Manufacturing. The platform provides access to a database of over 170 million business records worldwide, offering company profiles, firmographics, contact details, and buying signals. This makes it a tool for strategic business development, prospecting, and lead generation, with a focus on identifying decision-makers and high-value prospects.

The platform works by allowing users to search and filter business information using advanced filters like industry, revenue, location, and decision-maker roles. Key capabilities include strategic targeting with deep filters and buying signals, global business database access, targeted list-building tools, MAP and CRM integration, real-time buyer insights, intent signals, trigger alerts, and advanced analytics. D&B Hoovers claims to have three times the company data and six times the decision-maker contacts than any other B2B sales intelligence provider. Data is regularly updated and validated to maintain accuracy, and the platform offers sales email templates, email appending, and load time/data access features.

In the market, D&B Hoovers competes with tools like Lusha, ZoomInfo, Prisync, Expedite Commerce, and QuickBooks Online. It positions itself as a comprehensive solution with a global reach, but it faces competition from ZoomInfo, which offers similar data enrichment and prospecting capabilities, and Lusha, which focuses on contact data accuracy at a lower price point. The platform is known for its extensive database and advanced filtering, but it is often compared to ZoomInfo for its depth of contacts and to Lusha for its simplicity and cost-effectiveness.

Honest trade-offs include higher pricing compared to many direct competitors, with a hidden per-contact download fee of around $0.50 per email contact if not included in the plan. Some industry segments lack deep, verified contacts, and bulk export tools have row limits and restrictions. Additionally, while integrations and workflow tools are available, they are not as customizable as some competitors, and premium features like intent signals and job change alerts come at extra cost. The platform offers a 7-day free trial with full access to business intelligence tools, but users must manage credits carefully, as they expire after 12 months.

Essentials monthly plan at $49/month with 150 credits; Essentials annual plan at $529/year with 1,800 credits. Additional costs include credits for data exports, premium insights, and API access, with a hidden per-contact fee of $0.50 per email contact if not included in the plan.