Klips

Klips is a cloud-based dashboard and data visualization platform designed for business users who need to monitor KPIs and create real-time reports without deep technical expertise.

Reviewed by 7wData

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Publisher review

Klips is a cloud-based dashboard and data visualization platform designed for business users who need to monitor KPIs and create real-time reports without deep technical expertise. It targets small to mid-sized teams, marketing agencies, and Microsoft-centric organizations looking for a cost-effective alternative to enterprise BI tools. The platform emphasizes speed of setup and ease of sharing, making it suitable for operational reporting where quick insights matter more than complex analytics.

Klips connects to over 130 data services, including Microsoft 365, Azure, Google Analytics, and SQL databases, and supports Excel-like formulas for custom metrics. Users can build unlimited dashboards and published links, customize visuals with HTML, CSS, and JavaScript, and choose from an extensive chart library. The platform offers a 14-day free trial and provides onboarding and training services to accelerate adoption. Real-time data visualizations update automatically, reducing manual report generation.

In the BI market, Klips competes with Tableau, Qlik Sense, and Looker, but positions itself as a lighter, more affordable option. It lacks the advanced analytics of Tableau, the associative data modeling of Qlik Sense, and the embedded analytics capabilities of Looker. Its strongest differentiator is deep integration with the Microsoft ecosystem, making it a natural fit for organizations already using Microsoft 365 and Azure, though it does not match the breadth of Power BI's semantic model or AI features.

The honest trade-offs: Klips is user-friendly and cost-effective for basic dashboards, but users report limited analytical depth compared to Tableau and Qlik Sense. It has no native AI or machine learning features, and some users find it less intuitive for complex data analysis involving multi-step transformations or large datasets. It is best suited for teams that need straightforward, shareable dashboards quickly, not for data science or advanced exploratory analysis.

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How it works

  1. Custom dashboards

    Users can create unlimited dashboards tailored to specific KPIs and share them via published links without per-user licensing.

  2. Real-time data visualizations

    Dashboards update automatically with live data from connected services, reducing manual refresh and ensuring current insights.

  3. 130+ data service integrations

    Klips connects to over 130 data sources including Microsoft 365, Azure, Google Analytics, SQL databases, and marketing platforms.

  4. Excel-like formulas and functions

    Users can define custom metrics and data transformations using familiar spreadsheet-style formulas without writing code.

  5. Extensive chart library

    Includes a wide variety of chart types and visualization options to represent data trends, comparisons, and distributions.

  6. HTML, CSS & JS customization

    Advanced users can modify dashboard appearance and interactivity using web development languages for branded or complex layouts.

  7. Onboarding and training services

    Klips provides guided setup and training to help new users build effective dashboards and adopt the platform quickly.

Strengths and trade-offs

Strengths

  • Integrates seamlessly with Microsoft 365 and Azure, making it a natural fit for organizations already in the Microsoft ecosystem.
  • Offers a 14-day free trial and unlimited dashboards and published links, reducing barriers to evaluation and scaling.
  • Supports over 130 data services, providing broad connectivity for marketing, sales, and operational data sources.
  • Provides Excel-like formulas for custom metrics, enabling non-technical users to create calculated fields without programming.

Trade-offs

  • Lacks native AI or machine learning features, limiting its ability to surface predictive insights or automate anomaly detection.
  • Offers less advanced analytical capabilities compared to Tableau, particularly for complex visualizations and statistical analysis.
  • Some users find the platform less intuitive for complex data analysis involving multi-step transformations or large datasets.
  • Does not match the associative data modeling or in-memory query performance of Qlik Sense for deep exploratory analysis.

Pricing context

Klips offers Business and Agency plans with a 14-day free trial. Specific monthly pricing is not publicly listed in the provided sources, but it is positioned as cost-effective for businesses of all sizes.

Getting started with Klips

  1. Sign up for Klips

    Go to the Klips website and click the Start Free Trial button. Enter your email address and create a password. Verify your email to activate your account and access the dashboard builder.

  2. Connect a data source

    From the Klips dashboard, click Add Data Source. Choose from the list of over 130 services, such as Microsoft 365 or Google Analytics. Enter your credentials or API key to authorize the connection.

  3. Create a custom metric

    In the data editor, click Add Metric. Use Excel-like formulas to define a calculated field, for example, =SUM(Sales)-SUM(Returns). Name the metric and save it to use in your dashboard.

  4. Build your first dashboard

    Click New Dashboard and give it a title. Drag a chart from the library onto the canvas. Select your data source and metric, then configure the chart type, colors, and labels to visualize your KPI.

  5. Share the dashboard

    Click the Share button on your dashboard. Generate a published link and copy it. Send the link to your team or embed it in a website. The dashboard updates automatically with live data.

Frequently Asked Questions

What is Klips and who is it for?

Klips is a cloud-based dashboard and data visualization platform for business users who need to monitor KPIs and create real-time reports without deep technical expertise. It targets small to mid-sized teams, marketing agencies, and Microsoft-centric organizations looking for a cost-effective BI alternative.

What data sources does Klips connect to?

Klips connects to over 130 data services, including Microsoft 365, Azure, Google Analytics, and SQL databases. It supports Excel-like formulas for custom metrics, allowing users to build dashboards with live data from marketing, sales, and operational sources without coding.

How does Klips compare to Tableau or Qlik Sense?

Klips is a lighter, more affordable option than Tableau or Qlik Sense. It lacks advanced analytics, associative data modeling, and native AI features. However, it offers deep Microsoft ecosystem integration and fast setup for basic dashboards, making it suitable for teams needing straightforward reporting.

Does Klips offer a free trial?

Yes, Klips offers a 14-day free trial. This allows users to evaluate the platform with unlimited dashboards and published links. Specific monthly pricing is not publicly listed, but it is positioned as cost-effective for businesses of all sizes, with Business and Agency plans available.

Can I customize dashboards in Klips?

Yes, Klips allows extensive customization. Users can create unlimited dashboards, apply HTML, CSS, and JavaScript for branded layouts, and choose from an extensive chart library. Excel-like formulas enable custom metrics without programming, and dashboards update automatically with real-time data.

What are the main limitations of Klips?

Klips lacks native AI or machine learning features and offers less analytical depth than Tableau or Qlik Sense. Some users find it less intuitive for complex data transformations or large datasets. It is best for straightforward, shareable dashboards, not advanced exploratory analysis or data science.

Alternatives

How Klips compares

Direct head-to-head against 2 competitors. Picked by 7wData.

This tool

Klips

Pricing
Klips offers Business and Agency plans with a 14-day free trial. Specific monthly pricing is not publicly listed in the provided sources, but it is positioned as cost-effective for businesses of all sizes.
Target
Klips is a cloud-based dashboard and data visualization platform designed for business users who need to monitor KPIs and create real-time reports without deep technical
Strength
Integrates seamlessly with Microsoft 365 and Azure, making it a natural fit for organizations already in the Microsoft ecosystem.
Watch for
Lacks native AI or machine learning features, limiting its ability to surface predictive insights or automate anomaly detection.

Domo

Pricing
Custom/Contact sales
Target
Enterprise BI with embedded analytics
Deployment
Cloud, on-prem
Strength
Pre-built connectors for 1000+ data sources
Watch for
Steep learning curve for non-technical users

Klipfolio

Pricing
$99+/month (billed annually)
Target
SMB real-time dashboards
Deployment
Cloud
Strength
Lightweight KPI tracking
Watch for
Limited visualization customization

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Sources

Reporting on this tool draws on these publicly available sources.

  1. whatagraph.com
  2. www.klipfolio.com
  3. support.klipfolio.com
  4. www.quora.com
  5. www.youtube.com