Rev.Up ABX

D&B Rev.Up ABX is a comprehensive account-based marketing (ABM) platform built on the Dun & Bradstreet Data Cloud, designed for B2B marketing and sales teams that need to identify, target, and engage high-value accounts with precision. The platform addresses the challenge of fragmented data sources and inefficient outreach by providing a single source of truth for account data, unifying insights into account activity, engagement, and opportunity stages. It is particularly suited for mid-market to enterprise organizations that handle large volumes of data and require coordinated omnichannel campaigns across display ads, social media, email, and sales plays. Founded in 1841 and headquartered in Jacksonville, Florida, Dun & Bradstreet has a long history in business data, and Rev.Up ABX is its modern ABM offering that leverages decades of data assets and AI-based models.

The platform operates through a four-stage workflow: Identify, Analyze, Activate, and Measure. First, it resolves customer and lead data by matching them to Dun & Bradstreet's proprietary D-U-N-S® Number, which uncovers corporate family linkages, removes duplicate records, and enriches data with attributes like industry, company size, and location. Next, it scores leads and accounts on their likelihood to convert using AI-based models that incorporate historical closed-won and lost data, enabling users to build ideal customer profiles and craft targeted segments. For activation, users can run marketing campaigns through an embedded DSP for fast display ad activation, native connectors to send segments to activation channels (e.g., CRM, marketing automation), or D&B's Ads-As-A-Service offerings. Finally, the platform monitors campaign performance across all channels, allowing users to splice and dice measurement data by channel, segment, and time period to optimize conversions.

In the ABM platform market, D&B Rev.Up ABX competes directly with Marketo Engage (Adobe), Apollo.io, Sendoso, Seamless, and Relayto. Its primary differentiator is the depth and accuracy of Dun & Bradstreet's proprietary data — including the D-U-N-S® Number and corporate family linkages — which provides a level of account-level insight that generalist CRM or marketing automation tools often lack. However, it does not have the same breadth of native integrations as Marketo Engage or the low-cost, self-service appeal of Apollo.io. The platform is positioned for organizations that prioritize data quality and account-level intelligence over ease of setup or low entry price.

The honest trade-offs with D&B Rev.Up ABX are significant. Initial setup and integration are complex and lengthy, often requiring dedicated project management and IT support. Support response times can be slower than competitors, and external data integration processes need to be quicker to match the pace of modern sales cycles. Additionally, some capabilities for Account-Based Marketing are not as readily accessible as users expect, requiring extra configuration. Despite these drawbacks, the platform's ability to handle large data volumes efficiently and provide unified insights makes it a strong choice for enterprises that can invest in the upfront effort.

Subscription-based pricing model starting at $30,000 for the Basic plan, with costs varying based on selected modules, data volume, and specific business requirements.