Stravito AI Assistant

Stravito AI Assistant is an enterprise-grade research platform designed for insights, marketing, and strategy teams at large organizations such as Heineken and Pepsi Lipton. It functions as an end-to-end research partner that plans investigations, evaluates evidence from a company's own trusted repository, and explains its reasoning with page-level references. The tool is built for organizations that need to centralize reports, presentations, videos, charts, and syndicated research without jumping between tools, enabling teams across regions and countries to work from the same insights. It is particularly suited for teams that want to turn existing consumer research into actionable inputs for growth initiatives, not just surface-level summaries. The platform has been recognized as a Front Runner in the 2026 Gartner Emerging Tech: AI Vendor Race and a Visionary in the 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms, and it won Best Technology Innovation at the 2024 MRS Awards.

The Assistant uses an agentic approach to handle complex research like a full team of analysts, not a generic chatbot. It analyzes trusted insights and synthesizes evidence across multiple sources to produce in-depth answers. The tool shows progress at every step, with research plans and page-level references behind each answer, allowing users to verify information instantly. Pre-built or custom prompts help teams apply workflows for various use cases, such as competitive analysis or innovation scoping. The platform prioritizes fresh data and flags if older source material is used, and it can summarize key takeaways in bullet points with all cited sources or create presentation drafts with key pages from cited sources. Heineken reported saving nearly €900,000 worth of CMI time by using the Assistant, time that is now dedicated to more actionable tasks and strategic thinking.

Stravito competes in the market intelligence and knowledge management space against tools like Front, Zendesk Suite, Manhattan Active Customer Engagement, Hearsay (now part of Yext), Zoho Desk, Freshdesk, Clear Analytics, Fin, Help Scout, and Guru. However, its focus on enterprise-grade, evidence-led AI for insights discovery differentiates it from general-purpose customer service or knowledge base platforms. The platform is trusted by global leaders including Danone, Comcast, Colruyt, FrieslandCampina, Electrolux, Carlsberg, and Swedish Match, and has been included in Forrester’s The Market and Competitive Intelligence Platforms Landscape Q1 2026. Its emphasis on data security—where customer data is never used to train models or conduct research—and its transparent, page-level citation system give it a strong position for regulated industries.

The honest trade-offs include that Stravito requires a centralized repository of trusted insights to function effectively, meaning organizations with scattered or siloed data sources will need to invest in integration first. The platform does not offer a free tier or publicly listed pricing, which may deter smaller teams or those with limited budgets. While it excels at synthesizing existing research, it does not generate primary research or conduct surveys, so teams needing original data collection will still need separate tools. Additionally, the Assistant's heavy reliance on enterprise-grade security and customization means that setup and onboarding likely require dedicated support from Stravito's team, which could slow initial deployment.

Not publicly listed; pricing is provided via a custom quote after a demo and tailored business case.