What will be your focus area for a master data management strategy?

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All organisations want to unlock the value of their data, but the reasons behind this vary. Therefore, everyone is asserting a slightly different data strategy

Everybody wants to master their master data management (MDM). In particular, data has become the vogue of enterprise tech. Many companies are becoming more data-driven to better decision-making and identify room for improvement. Therefore, every company wants to be managing it in the most innovative and rewarding way.

However, every business will be using MDM to achieve something different to the next. Thus, it’s important to know which solutions and trends can unlock the most data value to keep your organisation ahead of your particular curve.

Cloud-based MDM is in high demand. It’s no wonder; every organisation is trying to migrate and amalgamate more so than ever before. Cloud-native solutions, like anything cloud-based, tend to be less costly, thus saving companies money. Furthermore, cloud-based MDM alleviates the need for any hardware and therefore, the maintenance costs they come with.

Fortunately, there are many vendors spearheading cloud-based MDM. Take Talend, for example. This company promises to “get data you trust at the speed you need.” It uses native code generation to run your data pipelines across all cloud providers. The Talend offering consists of a single suite of apps for data integration and data integrity. Enabling cloud and on-premise systems to talk to each other securely, it’s no wonder that Talend has such an impressive client portfolio.

Another cloud-native platform is Reltio. This platform presents a higher rate of innovation and new technology adoption. Reltio Cloud blends together master data and big data across all domains and formats. These can be internal, external, and even social media sources, all brought to you in a unified view through modern data management platform-as-a-service (PaaS). Therefore, you can quickly and easily drive your digital transformation and enhance customer experience. In fact, Reltio is the first true multi-cloud, multi-tenant, multi-model PaaS.

Informatica is also pioneering enterprise cloud data management. Their modular, end-to-end MDM solution can unlock the untapped value of your data. One of its greatest perks is its flexibility; the Informatica way is to start with your most pressing needs and then grow the system as the business expands. It also enables you to identify relationship insights within your data so you can spot connections between customers, products, suppliers, and more.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.