Category: ad agencies
Trust can’t be replicated by an algorithm – the rise of ‘business to human’ marketing
29 Apr, 2022The increasing use of automation and artificial intelligence (AI) has driven lightning-fast progress, but the speed of change risks removing …
The savvy data strategy fueling Barbie’s digital growth
28 Mar, 2021Barbie has been busy retooling its media plans to meet the increasing online demand for its dolls. The Drum catches …