Trust can’t be replicated by an algorithm – the rise of ‘business to human’ marketing

29 Apr, 2022

The increasing use of automation and artificial intelligence (AI) has driven lightning-fast progress, but the speed of change risks removing …

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The savvy data strategy fueling Barbie’s digital growth

28 Mar, 2021

Barbie has been busy retooling its media plans to meet the increasing online demand for its dolls. The Drum catches …

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