Category: marketing agencies

The increasing use of automation and artificial intelligence (AI) has driven lightning-fast progress, but the speed of change risks removing …

A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, …

Barbie has been busy retooling its media plans to meet the increasing online demand for its dolls. The Drum catches …

In popular media outlets there are daily messages about how consumer data is being sold to unscrupulous companies for illicit …