Category: marketing strategy

Because digital transformations change every process — from strategy to execution — and alter every function, they’re often challenging to …

You know that data matters. Not just to you and your team, but to your long-term business success. You rely …

TheCOVID-19 pandemic has presented new challenges for brands across all industries. From shifting to digital formats instead of in-person events …

Now more than ever, organizations have been implementing multi-cloud environments for their public cloud infrastructure. We not only see this …

The prizefight between ETL vs. ELT rages on. This post highlights key differences in the two data transformation processes and …

The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target …

Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive …

Data analytics isn’t just the realm of high-tech industries any more. It’s making inroads into a wide variety of organizations, …

The Internet of Things offers great potential for organisations and societies. A connected world where billions, or even trillions, of …

When you’re chasing new tech for your business, consider these four tips to finding the right technology to propel your …

Marketers have got the message: data matters. Yes, we’re getting data-savvy, but many marketers still aren’t getting the full value …

Governments – these bureaucratic, inefficient organisations we all know – are more and more willing to reinvent themselves and their way …