AI & Data Intelligence Blog

Why Your Business Must Double Down On Data

As our governments fight to control the spread of the COVID-19 pandemic, we’re seeing the global economy grind to a…

May 9, 2020 Yves Mulkers 43M views 4 min read

Get the data basics right

Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the…

Mar 11, 2018 Yves Mulkers 38M views 2 min read

Trustworthy Data: The Goal of Data Quality and Governance

Is poor data governance and slow data prep really a problem? It is when it erodes confidence in the quality…

Dec 16, 2017 Yves Mulkers 74M views 3 min read

Lessons from two leading ladies of data

If we look at data and analytics practitioners as falling into the realm of IT and telecommunications professionals, data has…

Jun 5, 2017 Yves Mulkers 143M views 3 min read

An Introduction To Information Architecture

Information Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and…

May 3, 2017 Yves Mulkers 130M views 4 min read

How to build a BI dashboard using Google Data Studio and BigQuery

Building BI dashboards on GCP is easy with this simple solution. For as long as business intelligence (BI) has been…

May 3, 2017 Yves Mulkers 135M views 3 min read

Building an Affinity for Ethical Analytics

Politics was once a distant topic from the world of consumers and brands.  But 2016 proved to be a year…

Jan 16, 2017 Yves Mulkers 87M views 2 min read

4 Practical Steps to Align Email Marketing with the IoT

With all the buzz about the Internet of Things, and other innovations, marketers can easily overlook the vital role of…

Dec 8, 2016 Yves Mulkers 62M views 2 min read

How To Read Analytics Clues for a Cross-Device Marketing Strategy

Marketing at its core is about imagining how to connect to a customer, but if you are like many marketing…

Nov 8, 2016 Yves Mulkers 107M views 3 min read

IKEA’s Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions. Have you…

Nov 6, 2016 Yves Mulkers 88M views 2 min read