Category: web analytics
Why Your Business Must Double Down On Data
9 May, 2020As our governments fight to control the spread of the COVID-19 pandemic, we’re seeing the global economy grind to a …
Get the data basics right
11 Mar, 2018Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the …
Trustworthy Data: The Goal of Data Quality and Governance
16 Dec, 2017Is poor data governance and slow data prep really a problem? It is when it erodes confidence in the quality …
Lessons from two leading ladies of data
5 Jun, 2017If we look at data and analytics practitioners as falling into the realm of IT and telecommunications professionals, data has …
An Introduction To Information Architecture
3 May, 2017Information Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and …
How to build a BI dashboard using Google Data Studio and BigQuery
3 May, 2017Building BI dashboards on GCP is easy with this simple solution. For as long as business intelligence (BI) has been …
Building an Affinity for Ethical Analytics
16 Jan, 2017Politics was once a distant topic from the world of consumers and brands. But 2016 proved to be a year …
4 Practical Steps to Align Email Marketing with the IoT
8 Dec, 2016With all the buzz about the Internet of Things, and other innovations, marketers can easily overlook the vital role of …
How To Read Analytics Clues for a Cross-Device Marketing Strategy
8 Nov, 2016Marketing at its core is about imagining how to connect to a customer, but if you are like many marketing …
IKEA’s Data-Driven Campaign Reintroduces the Brand to U.S. Consumers
6 Nov, 2016The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions. Have you …
The Difference Between Data and Analytics
29 Sep, 2016What is the distinct difference data and analytics? Today, the insights received from data and analytics by marketers and brands …
Designing dashboards people will actually use
19 Aug, 2016Dashboarding and data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access …
