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5 Things You Need to Know About Data Management Platforms

Every time a consumer logs into Facebook, there are some 1,500 posts waiting for them. As brands, trying to break…

May 15 187M views 2 min read

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What does intent data mean for the data-driven marketer?

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in…

Jul 10 170M views 3 min read

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Artificial Intelligence Promises Big Things for the Future of Sales and Customer Satisfaction

Artificial Intelligence Promises Big Things for the Future of Sales and Customer Satisfaction But AI as of today is far…

Nov 22 167M views 3 min read

Business-to-business ×

Building a Data Management Tech Stack for Tomorrow, Today

An effective data management tech stack is essential to the health and success of any business, regardless of industry. Today,…

Feb 18, 2023 Yves Mulkers 30M views 3 min read

5 Key Traits of the Best B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years…

Jan 22, 2023 Yves Mulkers 36M views 4 min read

Why Do We Need Knowledge Graphs?

In this post, you will read what a Knowledge Graph brings to SEO, content marketing and how small to midsize…

Dec 21, 2022 Yves Mulkers 21M views 3 min read

How to Use AI Technology for Better Customer Experience

In a hypercompetitive market, organizations are increasingly turning to technology to engage and retain their customers. The utilization of AI…

Dec 18, 2022 Yves Mulkers 27M views 3 min read

What does ‘data-driven’ really mean?

Data-driven is a common business term, but few companies know what it means or how to achieve it. Learn more…

Dec 2, 2022 Yves Mulkers 30M views 4 min read

Machine Learning for Your Sales Pipeline Forecasting

On average, more than half of companies miss their monthly revenue forecasts by more than 10 percent. Less than one…

Oct 17, 2022 Yves Mulkers 57M views 3 min read

How AI and data can transform the customer journey

Technology powered by artificial intelligence (AI) is enabling organisations to improve their customer experience and boost loyalty and revenues. The…

Oct 16, 2022 Yves Mulkers 37M views 3 min read

How AI and data can transform the customer journey

Technology powered by artificial intelligence (AI) is enabling organisations to improve their customer experience and boost loyalty and revenues. The role…

Oct 11, 2022 Yves Mulkers 51M views 3 min read