Boost Email Engagement with AI and Customer Feedback
Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help
Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help
You can’t have a successful data migration if you don’t map it out from the start. Learn what data mapping is and why it’s an
If you’ve ever been a part of a Salesforce implementation go-live that had its window extended by unforeseen issues with the data migration, you know
BigID’s first-ever chief privacy officer explains why the siloed approach to privacy needs to disappear and the ongoing challenge of cross-border data flows. Heather Federman
Do you know why most data products fail? It is because they are not always aligned with the real objectives of the companies. So if
With the National Data Strategy setting out the Government’s desire to create a data-led public sector, as well as an appetite from local authorities to
The outbreak of COVID-19 has shaken every industry thereby influenced the preferences and priorities of consumers. During the pandemic, those business models who adapted to
Taking control of enterprise information through a data remediation program can dramatically reduce enterprise risk and costs. Building a business case, ensuring executive buy-in, training
The right to privacy is included as a fundamental right in the EU Charter. The GDPR’s sanctions-based regime was created to protect that right, and
These days, every footprint we leave online can be monetized. This notion first struck me when I established my data firm, Chengtai, in 2010. At
Choosing any color scheme — whether for graphics, websites, brands, etc. — is a challenge in and of itself. That choice of colors sets the
For companies that build their competitive advantage on big data analytics, data sources are everything. If you are putting garbage into your high-powered analytic system,