AI & Data Intelligence Blog

Beacons or Geo Fencing

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the…

Jul 21, 2016 Yves Mulkers 164M views 2 min read

The future of location-based services

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic…

Apr 25, 2016 Yves Mulkers 127M views 4 min read

The Major Benefits of Location-Based Consumer Insights

In the past few years, the message that mobile is growing and marketers and advertisers need to adapt has been…

Sep 19, 2015 Yves Mulkers 132M views 5 min read

Location profiling is the next frontier in audience insights

  “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said.…

Sep 17, 2015 Yves Mulkers 134M views 4 min read

How Enterprises Are Using Location Analytics To Deliver An Improved Customer Experience

  The amount of data business and governments are collecting is growing by the day. NASA1, for example, is managing…

Aug 11, 2015 Yves Mulkers 58M views 3 min read

The “L” word for markers: Location.

Consumers turn to their smartphone for, well, everything.  Day in and day out, it is the one thing we are…

Jul 21, 2015 Yves Mulkers 99M views 7 min read

How can Operators Tap into the Power of Location Based Services?

  In the post-Snowden era it’s hardly surprising to discover that there is a significant degree of sensitivity towards the…

Jul 15, 2015 Yves Mulkers 17M views 5 min read

Airlines Look to the Promise of the ‘Internet of Things’

  Brussels: A major revolution in the passenger experience is set to emerge over the next three years as airlines…

Jul 10, 2015 Yves Mulkers 162M views 3 min read

New Social Media Location Intelligence Platform Getting Serious Attention

  Geofeedia, an emerging leader in location-based social media monitoring, the company has just released version 4.0 of its platform.…

Jul 7, 2015 Yves Mulkers 140M views 1 min read

Match CEO Explains The Algorithms Of Love

  It used to be there was a stigma attached to online dating, but not so much anymore. (jordansmall/Flickr) One…

Jun 20, 2015 Yves Mulkers 24M views 3 min read