Beacons or Geo Fencing
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based marketing. At the
In the past few years, the message that mobile is growing and marketers and advertisers need to adapt has been heard countless times. In fact,
“I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which
The amount of data business and governments are collecting is growing by the day. NASA1, for example, is managing almost one billion gigabytes of
Consumers turn to their smartphone for, well, everything. Day in and day out, it is the one thing we are constantly attached to. For consumers,
In the post-Snowden era it’s hardly surprising to discover that there is a significant degree of sensitivity towards the way in which location based
Brussels: A major revolution in the passenger experience is set to emerge over the next three years as airlines invest in the ‘Internet of
Geofeedia, an emerging leader in location-based social media monitoring, the company has just released version 4.0 of its platform. With new capabilities and features,
It used to be there was a stigma attached to online dating, but not so much anymore. (jordansmall/Flickr) One of the biggest online dating