Why Modern Marketers Also Need to Be Data Doctors?
Over the years, marketing in the B2B sector has come a long way, especially when it comes to personalisation and hyper-relevant communication. Although personalisation tools
Over the years, marketing in the B2B sector has come a long way, especially when it comes to personalisation and hyper-relevant communication. Although personalisation tools
In this age of digital revolution, organizations deal with large volume of data and information emanating from various sources. To maintain a competitive advantage, gain
Here are five ways to build a better marketing strategy using innovative technology. Thedigital age is upon us, and it is unsparing in its reach.
Christopher S. Penn is chief innovator of Brain+Trust Insights, where he’s responsible for the creation of products and services, technology and marketing strategy, brand awareness, and
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns. Since
Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the
Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already
CIO recently published an article that highlighted a survey that was revealing. The survey, conducted in April and May, included 150 executives, from large companies of
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these
Jeff Weidner is a Big Data Practitioner and partner of JW Analytical Advisors. He has decades of experience being a trusted advisor towards transforming data
Everything about your business success and strategic direction can be found within the data you have available, thanks to the various tools and platforms that
This is the last of a 5-part article on how regular marketers can use Big Data to improve campaign performance. If you’ve missed the first