Why Every Business Needs A Digital-First Strategy
Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key
Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key
What makes a company “future ready”? The author analyzed top companies by revenue across four sectors, measuring seven equally weighted factors, then analyzed what leading
In our experience multi-cloud isn’t always something you choose: often it chooses you. We see this across every industry. In pursuit of “digital transformation”, a
As businesses prepare for the post-pandemic uptick in consumer spending, now is the time to take inventory of the optimal sources and types of data
Solidifying an omnichannel, data-driven approach can accelerate a company’s digital transformation journey and drive business success. Digital-first organizations understand that leveraging technology to enhance business
Due to COVID-19, most industries have had to make significant changes in how they do business. Firms can no longer afford to put their digital
Here’s a very popular topic when digital practitioners or executives meet : what are the best examples of businesses having achieved their digital transformation ?
In an increasingly data-driven world, there is tremendous value in capturing and making sense of marketing data, including information on users, accounts, contacts, purchases, downloads,
Actually the unlocking of hidden benefits and true potential of the data is an essential task for business. Also, customers` satisfaction appears to be a
2019 has already proven to be a tumultuous year for retail. For every revolution, in the form of customer personalization, interactive mirrors and the promise
In a challenging environment for retailers, the internet of things is your secret weapon to staying relevant to brick-and-mortar shoppers. Whether you’re an entrepreneur with
The master data management industry has been around for nearly 15 years. Analysts bandy about wildly different figures as to its size, but it’s certainly