Big Data vs. Data Warehouses. What’s the Difference?
Technology progresses at a pace that’s impossible to keep up with, and aging technology executives will soon find that all those undergraduate technology classes are
Technology progresses at a pace that’s impossible to keep up with, and aging technology executives will soon find that all those undergraduate technology classes are
According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics
With 2018 drawing to a close and 2019 just around the corner, now is the time when people start reviewing their current policies and assessing
As the consumer media environment evolves, every marketer needs to find new ways of reaching and connecting with people. One area that I’ve noticed has
As more enterprises embrace digital business models, they are evolving toward becoming data-driven organizations and harnessing analytics to understand the business’ dynamics, detect patterns, and
Corporate leaders are becoming convinced of the impact that effective data collection and analysis can have on the bottom line. Many are investing heavily in
Manufacturing today faces many challenges including rising operational costs, operational inefficiencies, reduced budgets and the requirement to release products faster. Digital technologies such as AI,
Rash behavior can be costly if it leads to the wrong decisions. Organizations with eyes on the potential benefits of machine learning and artificial intelligence
Having big data is not enough: Tips to turn it into a business advantage When it comes to using data to drive business, organizations such
When properly designed and implemented, performance management techniques and processes enable an organisation to monitor, manage and improve strategy execution and the delivery of results.
Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I
If you work in digital media there’s no escaping data. It underpins pretty much everything we do and fuels strategic decisions from campaign to board