A coming of age for first-party data
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Since the advent of
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Since the advent of
In January, I made predictions about six big data trends for 2016. (“What Will You Do in 2016?”) Now we’ve reached the mid-and-a-bit-more-year so it’s
Here is a collection of introductory predictive analytics terms and concepts, presented for the newcomer in a straight-forward, no frills definition style. This article compiles
Leadership-capacity constraints are undermining many companies’ efforts. New management structures, roles, and divisions of labor can all be part of the solution. Over the past
Process Mining is introduced and explained, including Its benefits for Data Science, and key resources for further exploring Process Mining, including videos, articles, and MOOCs.
For the great majority of years in the past decade, Chief Information Officers named “business intelligence and analytics” as their top focus in Gartner Inc.
Operational analytics can help businesses increase efficiency, protect their reputations, save money, and eliminate waste. This is a broad area, covering everything from supply chain
As organizations look to stay competitive by expanding their use of real-time analytics, implementation becomes a challenge. Finding options to effectively serve your company over
To date, social media data anaytics have mostly been used to help marketers refine their pitches as they get a sense of how they are
Over the last five years, electronic health records (EHRs) have been widely implemented in the United States, and health care systems now have access to
Summary: Will Automated Predictive Analytics be a boon to professional data scientists or a dangerous diversion allowing well-meaning, motivated but amateur users try to implement
Say “cognitive analytics” and you typically get two reactions. For some, it’s a new consulting buzzword that makes a simple thing sound complicated. For others,