How Good Data Management Enables Effective Business Strategies
A data management strategy that ensures data quality and governance will empower a business environment that can successfully achieve and even surpass business goals –
A data management strategy that ensures data quality and governance will empower a business environment that can successfully achieve and even surpass business goals –
Delivering personalized and relevant customer experiences is now the expectation, not the exception. And year over year, these expectations are getting higher. According to our
Every passing day, businesses are adapting to evolving processes introduced by full or partial automation of systems. A study suggests that ML solutions have begun
The biggest problem data scientist face today is dirty data. When it comes to real world data, inaccurate and incomplete data are the norm rather
In this special guest feature, Aria Haghighi, VP of Data Science at Amperity, discusses several important questions to ask yourself when hiring a data scientist.
Data modeling, a key component of data management techniques and analytics processes, comprises many complex steps that are getting increasingly difficult as new sources of
No doubt about it – there’s a lot of streaming data these days, especially when you consider web activity data streams, Internet of Things (IoT)
Trey Stephens is the Director of Audience Monetization at Acxiom, where he specializes in connecting offline with online data and audiences, marketing technology and creating
So you’ve got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just