Geo-targeting: The way forward for TV advertising
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Information is a strategic asset. Companies acknowledge that value and are collecting huge volumes of data, from all possible sources. But very few companies can