How consumers think about online Privacy and sharing their data has matured and evolved over the last decade. Transparency over data practices and ensuring security is expected to be a common practice today. To remain compliant and deliver on consumer expectations, companies are developing ways to offer relevant value exchanges at the right place and time.
At the 2022 Big Data London Conference, Dorothy Chong and Lani Kakiet of Treasure Data sat down with Dr. Sachiko Scheuing, European Privacy Officer, Acxiom, to explore what it means to build a privacy-focused data strategy, and the tools that will help organizations get there.
Tune into the full talk and check out some highlights below:
The scope and sophistication of data gathering has been expanding for years, largely out of sight of consumers and governments. But as repeated data breaches and scandals have brought new attention to data collection, growing public awareness has changed personal behavior, along with regulatory action.
Expanding global data privacy regulations will undoubtedly drive broad business attention as more legal action is taken to enforce them. And, the era of privacy legislation is only just beginning. Big tech companies like Apple and Google have begun to limit data collection through their devices and operating systems. There’s also been an emergence of privacy-first alternatives, like the DuckDuckGo search engine and ProtonMail email service.
What companies would usually see as a concern is actually an exciting time in Europe. Authorities are making clear rules for everybody to enable businesses to prosper while they innovate with data.
According to Dr. Scheuing, the United Kingdom is in a very fortunate position. Britain has already had four years working with the General Data Protection Regulation (GDPR). Since they no longer have to follow the same rules as the rest of the European Union, they can make their own decision on how to move forward with data privacy.
The UK has started a new consultation process of consequences for potential new regulations. Back then when GDPR was implemented, no such consultation was made. There are a lot of opportunities in the future for the UK to have a much more balanced law for data and privacy.
Fundamentals, however, are not going to change even though the law could. It’s vital to “tidy up your house” and have good practices on handling data. Consider pseudonymizing data—this is something that you can put in place today and will still be useful for the future.
“The more protection you put in place, the more flexible you are in data.
