AR has emerged as an important technology for the hospitality industry recently because it allows the industry to enhance the physical environments and experiences that hotels sell.
“It’s predicted that AR/VR headset market alone will grow as large as $100 billion by 2025.”RedField Report
It’s unsurprising that a range of industries are diving into Augmented Reality (AR) as a tool to increase customer satisfaction and to increase their bottom line. One industry in particular is hospitality.
In recent years, AR has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality because hotels are essentially selling a physical environment, which can be enhanced through AR.
“Augmented Reality (AR) serves to alter a person’s perception of their physical surroundings, through the use of technology. Augmented Reality is often compared to Virtual Reality (VR), but while VR replaces the real-world environment with a completely virtual one, AR enhances the real-world environment in real-time.”
AR has emerged as an important concept within the hospitality industry in recent years because it allows the industry to enhance the physical environments and experiences that hotels and so forth sell.
Another of the key explanation is the amount of information guests tend to ask for, both before they arrive and once they are there. AR technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
The benefits of AR in the hospitality industry are two-fold: as a front of house application and as a back of house application integrated with other technologies, like an Enterprise Asset management (EAM) or Computerized Maintenance management System (CMMS) mobile application.
Here are a few examples of how guests use AR technologies as a front of house concept and integration.
In order for the front of the house to operate properly, the back of the house needs to have applications that will keep customer satisfaction high, keep costs down for hotels and ultimately keep the assets of the property intact and in a working fashion.
Facility managers are constantly thinking of ways to increase productivity, decrease costs and keep engineers safe while they perform work tasks. Augmented Reality is a great example of how engineers and workers can use these tools and incorporate them with an EAM CMMS solution.
