Artificial Intelligence (AI would impact nearly all aspects of human activity). It affects many industries and economic sectors, including online gambling. Companies are trying to find out how and to what extent AI can be used in their areas. Let’s look at the impact of AI technology on online casinos.
Over 20 years ago the world-famous chess master Garry Kasparov lost to the IBM computer Deep Blue. In six games, the computer beat Kasparov by 3.5 to 2.5. This ushered in a time in which artificial intelligence gradually became and is becoming more and more important in our society. AI’s transformation also impacts the gambling and online casino sectors.
How much AI technology has developed since then can also be seen in the gaming industry. In January 2017, the computer program Libratus, which is based on artificial intelligence, beat some of the best poker players in the world in heads-up No-Limit Hold’em poker. The opponents of the AI were:
On a sample size of 120,000 hands, Libratus was able to convince with a win rate of 14.7 big blind / 100 hands. This corresponds to a very high win rate with meaningful sample size. But that’s only the start of AI’s gambling effect. The way casinos work will also change in the future with AI and VR casinos.
An elementary point is the analysis of player behavior for years and decades the habits of gamblers have been evaluated not only in online casinos but also in stationary casinos. Using club cards and loyalty programs in combination with computerized database systems, the casinos try to find out why customers select certain games, switch games, or stop playing.
We can identify various trends from the data. For example, the casinos can infer which elements of a game increase the popularity or how the arrangement of the tables in the hall influences the selection of players. The providers collect and analyze the data to keep players in the long term and to maximize profits. Customers can use and enjoy the benefits of more individual gaming experience or generous promotional offers.
The possibilities in gambling sites are much higher. Not only for a small percentage of the players who use loyalty programs and can be analyzed by their club cards, but for all players. The activities of online casino customers can be tracked and analyzed based on their user accounts. In combination with an AI technology, this opens up fresh paths for both customers and providers leveled.
In the future, there will be even better usability, as online gamblers can enter the casino virtually. The environment of the online casino is customized to each customer’s particular needs. The system knows the favorite games and offers them easily accessible – with just one click. Compared to a stationary casino, the online casino wins in terms of comfort, accessibility and familiarity.
Artificial intelligence also has an impact on customer service.
