The rise of regulations like GDPR have launched personal data security into the spotlight, and artificial intelligence is here to help.
In the next three years, more than 40% of privacy technology will rely on artificial intelligence (AI), up from 5% currently, Gartner found. With privacy laws and data breaches coming into focus in 2019, security leaders are looking for new ways to keep personal information safe.
The heightened conversation around data security has resulted in mounting pressure on privacy professionals, who are ultimately responsible for keeping an organization's data secure.Â
AI-powered applications, however, can help, Gartner found.Â
"There are various reasons [it can help], but speed and repeatability of data-governing actions and the ability to manage large volumes in similar ways are a few drivers behind AI-powered privacy aid tooling," said Bart Willemsen, research vice president at Gartner.Â
"This will especially continue to increase with the coming of 5G networks and the unprecedented volume of data exchanged, including, for example, IoT.Â
"Another reason would be the data in scope, personal data. The identifiability of a record depends on the context and meaning. Personal data is much more than just names, addresses and SSNs. AI (pattern and principle-based) technology is capable of recognizing patterns and contextualized or identifiable data, discovering that data faster than conventional, (rule based) systems," Willemsen added.
Successful privacy user experience relies on a company's effectiveness of handling subject rights requests (SRRs). The SRRs enable individuals to make specific requests regarding their data, leaving organizations to respond accordingly.
