Mobile phones have undergone rapid development in the past few years. Today, cell phones have become an integral part of our lives. Most people carry these devices everywhere they go, even when they are asleep, they want their cell phones to be beside them.
According to human behaviour analysts, such consumer behavior makes mobile phones a useful device for collecting information about consumers throughout the day rather than waiting to gather information only when the users are at their computers. For some people, the cellphone has become their primary way of going online and a major VoIP device, which makes it a much more effective way of understanding consumers.
The concept of big data involves bringing together valuable information from different sources with a sole purpose of drawing meaningful conclusions about a person or a group of individuals that you may be interested in. Related to the Big Data is the concept of data mining which has been in existence since 1970’s.
With the increased penetration of mobile devices in many continents around the world, the opportunity to gain more insights into the consumer behavior, including how they spend their money and time, has also increased. Advertisers and marketers can now target a specific group of people who they know will be interested in the products that they offer.
This information is not only useful for advertisers and marketers but also app developers. Big Data analytic companies such as Google rely on various mobile apps as their source of information which is then aggregated together in a data warehouse. In return, developers, pull information from the digital warehouses for their own consumption and improvement of the apps that they develop.
According to Mike Wehrs, the president and CEO of Scanbuy, the major challenge in the big data sector remains to figure out how to get more of a person’s time.
