Use Big Data and Cloud Computing for Business

Big data and Cloud computing can be used to benefit your small business and drastically increase efficiency.

Big data and Cloud computing are two innovations that have changed mainstream technology and the methods in which data are handled. These technologies have changed the outlook of data in such a way that they have served as foundations for many crucial innovations. Let’s have a look at how these two technological advancements complement each other and provide opportunities for organizations to innovate and succeed.

The world runs online. Whatever we do online, we leave data behind us. Whether we're just surfing the web, using social media, shopping, researching or something else, we leave a trail of date in our wake. A found that 42 percent of Americans use the internet several times a day, while 21 percent reported being online almost constantly. All this data, when collected and analyzed, gives great insights to various companies, which are leveraged to provide better services and products to consumers. This can lead to revenue increases.

But when such huge quantities of data are collected, it isn’t feasible for companies to store them offline in their own servers. In the U.S. alone, most companies have at least . All these companies cannot have individual servers with huge computing power, while also taking care of security and maintenance. That's where cloud computing comes in. Cloud computing creates affordable and easy storage of data in cloud servers, and the data can be retrieved when requested. Companies that provide such cloud facilities, like Amazon and Google, take care of all work associated with the process and companies can just store data in the cloud.

When the combination of big data and cloud computing was first initiated, it opened the road to endless possibilities. Various fields have seen many drastic changes that were made possible by this combination. It changed the decision-making process for companies and gave a huge advantage to analysts, who could base their results on concrete data.

The introduction of cloud computing platforms has cut down the costs that companies spend on managing and maintaining data.