The Customer Experience Skills CIOs Need to Drive Business Alignment
I have been talking to CIOs for a long time about the importance of business intimacy and alignment. Today, the discussion is about a lot
I have been talking to CIOs for a long time about the importance of business intimacy and alignment. Today, the discussion is about a lot
More than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through
When it comes to customer data platforms (CDPs), there is a lot of talk about the quantifiable benefits. Increased revenue, improved customer engagement and more
Mass adoption of connected devices offers advanced insights into various operations and processes. AR aggregates and provides this data through displays, allowing users to leverage
Delivering personalized and relevant customer experiences is now the expectation, not the exception. And year over year, these expectations are getting higher. According to our
How are businesses working to reach new levels of sales growth, brand recognition, and customer loyalty? According to new research, they’re focused on boosting customer
As devices create massive volumes of data, edge computing will allow brands to react to customer engagement at lightning speed. A Gartner report estimated that
The insurance industry is one of the largest in the world and has been around for hundreds of years, making it ripe for transformation by
Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped
As more companies realize the necessity of organic traffic and strive to drive more customer engagement, the need for original content is bound to increase. But
As part of our focus on tech leadership, we take a look at the role of the chief data officer (CDO) in today’s tech landscape
Despite recognising data’s value and role in improved business performance, many organisations remain ill-equipped to deal with the data they currently have. Gaining access to as