Fashion Metric scores $1M seed round for algorithmic tailoring Tech News and Analysis

Fashion Metric, a two-year-old startup that can provide a retailer with your body measurement by asking you less than a dozen questions, has raised a $1 million seed round led by Tahoma Ventures and plans to launch its service in February with three customers. The startup, which was formed in Los Angeles, but has since moved to Austin, Texas after participating in a Techstars class during the summer last year, had honed its technology by opening its own custom clothing store online during 2014. It has built up a following and has started even offering custom-designed bras for the six types of breasts it has decided are out there.

Fashion Metric has managed to build its technology and get to this point with five people and about $400,000 in funding. With this new round it hopes to add two more people and start supporting those big name brands. It will start with custom clothiers who want to sell online and then it will gradually serve larger retailers.