Innovation is critical to the success of any organization. In the enterprise, the introduction and development of enterprise data layers are instrumental in driving Innovation and Business agility, but not in the way some people think.
You can’t expect to come up with a single product, no matter how amazing it is, and have it stick around forever. There’s always someone working on trying to do it better, and there’s always someone trying to build something that makes you irrelevant – or at the very least, outdated.
That being the case, forward-thinking enterprises need to do everything they can to encourage innovation throughout the organization. As mentioned previously, one way to do that is by leveraging an enterprise data layer that provides the speed, reliability, scalability, and agility needed to thrive in today’s complex Business landscape.
Here are the five main ways an enterprise data layer drives innovation in today’s modern enterprise:
Put all your data and applications in the same cloud environment and you may lose access to both of them in the event your cloud provider experiences an outage.
On the flipside, with a modern enterprise data layer, you are given complete control of your data. With real-time replication capabilities in place, you can ensure your employees are able to access the data and apps they need to do their jobs from any connected device at any time.
A modern enterprise data layer gives you data autonomy, or the ability to retain complete control over your data no matter where it resides. As a result, organizational productivity increases, accelerating innovation and helping your team bring products to market faster.
To mitigate risks and reduce potential litigation expenses, organizations must comply with external regulations (e.g., HIPAA, SOX, and GDPR) as well as the internal policies these regulations create.
A modern enterprise data layer makes this compliance much easier to achieve. The technology enables organizations to get a 360-degree view of every interaction as it happens, making it that much easier to meet compliance requirements. With less possibility of risk and the potential fines that come with it, organizations have more resources to invest in innovation.
According to a recent study, 80% of customers are more likely to do business with a brand that delivers personalized experiences.
Because the technology helps uncover relationships between disparate data sets—even if they’re stored in different formats—a modern enterprise data layer makes personalization easy. In theory, this will translate into more sales—and more resources that can be used to support innovation.
Personalization is also important from the employee perspective.
