Artificial Intelligence is taking over the world. Tasks that were once deemed tedious have now found themselves run over by AI tools. While all this isn’t new, AI is seemingly touching every aspect of communication today. With innovations such as OpenAI’s fascinating ChatGPT, knowledge processing has reached newer heights.
The AI chatbot and its human-like responses is one aspect of AI, however, another area that has been seeing an increased adoption is emails. AI has propelled emails beyond automated responses. Perhaps, this is why more individuals and organisations are deploying AI tools to enhance emails.
According to statista.com, the global market value of Email marketing is expected to rise to $17.9 billion by 2027. The staggering figure shows how emails will continue to be one of the biggest drivers of marketing campaigns worldwide.
Being a crucial component of business communication, it is only plausible that AI tools are increasingly enhancing the Email experience. Here’s a look at how AI is paving the way for more efficiency in emails:
For individuals, AI tools not only assist in relaying automatic replies, but also in composing emails with impeccable language. Email app, Canary uses generative AI that writes emails on behalf of its users. According to the company, users need to provide a few key details and the App will compose the rest of the email. The US-based email service claims that the app will not only save time, but will also ensure that the emails are will-written and to-the-point.
Canary Mail works as an email co-pilot that assists users in crafting emails that seem as if they were written by the user. The application draws references from the past communication styles and preferences of the users to compose impactful emails. According to the makers, Canary Mail is constantly learning and evolving.
When it comes to businesses, automated emails definitely save time, but they miss out on the human element. Ironic as it may sound, AI tools can actually make recipients feel that companies are paying attention to their needs and preferences. This is known as personalisation. There are several studies that say more and more consumers are keen to engage with companies that offer personalised messages. AI technologies are helping businesses deliver personalised emails to thousands of people.
Today, there are numerous AI tools that ensure companies are disseminating mails that are relevant and engaging with their target audience. Earlier, the idea of delivering customised emails to every consumer could have been impossible. But, with AI tools companies are doing away with generic emails. Most AI platforms have access to a vast pool of data that enable them to create email contents that resonate with the target audience.
