Artificial Intelligence is taking over the world. Tasks that were once deemed tedious have now found themselves run over by AI tools. While all this
As companies adapt their IT infrastructure to deal with new privacy regulations, they are coming up against a tradeoff between flexibility and efficiency. Highly integrated
Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable
Artificial intelligence (AI) is one of the hottest topics in marketing right now. Raj Venkatesan and Jim Lecinski recently published a book entitled “The AI
Paul Roetzer, founder and CEO of the Marketing AI Institute, said that marketing AI is the “science of making marketing smart.” Notice he didn’t say
The CEO of a large technology company (let’s call it Generex) recently reviewed the results of her company’s annual employee engagement survey and was delighted
LinkedIn hiring trends paint a picture of a marketing industry in the midst of healing. They also indicate an acceleration toward digital-first marketing approaches and
Have you heard automation is the new black? And what better automation of a process than using a computer software to perform humanlike activities aka
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Big data analytics is concerned with examining data to uncover correlations, hidden patterns, customer preferences and market trends that can enhance decision-making. People are advancing
Email marketing is a digital marketing strategy that involves sending targeted, personalized, and engaging emails to a group of subscribers with the goal of promoting products or services, building brand loyalty, and driving conversions.
Email marketing is important because it allows businesses to stay connected with their customers, build relationships, and drive customer engagement, It is also a cost-effect way to reach a large audience and has a higher return on investment (ROI) compared to traditional advertising methods.
To get started with email marketing, follow these steps: a. Choose an email marketing platform. b. Build your email list by collecting subscribers through sign-up forms on your website or social media channels. c. Segment your email list based on subscriber preferences or behaviors. d. Create engaging and relevant email content. e. Test and optimize your email campaigns for better performance.
The key components of a successful email marketing campaign include: a. A well-defined target audience. b. Engaging and relevant content. c. Personalization and segmentation (messages that are more likely to resonate with each segment, leading to higher engagement and conversions)
The optimal email frequency is determined by your target audience and the nature of your content. It’s critical to strike a balance between remaining engaged and without overwhelming your subscribers. To find the correct rhythm, keep an eye on your engagement stats and listen to input from your audience.
