MemSQL, provider of the database platform for real-time analytics, revealed that Manage, a leader in programmatic mobile marketing and advertising, has deployed MemSQL to power real-time analytics. Manage helps enterprises like Uber, Wish, and Amazon manage global mobile marketing campaigns by buying real-time programmatic inventory to drive the most engaging users to mobile applications.
Manage provides a robust data analytics platform for uncovering valuable insights and ad campaign efficiencies. Users can track engagement and impressions on mobile ads with a real-time dashboard. Previously, Manage used Hadoop to power their underlying statistics pipeline, but it took up to two hours for data to populate the dashboard. The mobile advertising industry is predicated on delivering up-to-date, personalized content in real-time. Lag time represents lost opportunities, dollars, and customers. Now, Manage uses MemSQL to power the statistics pipeline in real time, and campaign statistics refresh in minutes. In addition, the Manage engineering team can summarize raw event data in various MemSQL table dimensions to create personalized campaign performance reports for every customer, and query data directly through the Manage Reporting API, a capability that was previously not achievable.
Manage reaches over 1.5 billion users across hundreds of thousands of mobile apps. Not only do we drive clicks and installs of advertisers’ applications, we also analyze data and optimize campaigns toward post-install engagements such as purchases, registrations, or moves played within a game,” said Kai Sung, CTO, Manage.
